Content WritingSEO

Content Writing Tips & Tricks

By November 3, 2020 No Comments

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Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever to load? If you’ve answered yes to any of these questions, these content writing tips and tricks may be exactly what you’ve been looking for!

Client Communication

When it comes to content, most people operate under the assumption that more is better. This isn’t always the case. If you’re cranking out dozens of pieces of content in a week, posting two pieces a day, and continuing to grind your fingers into the keyboard until they’re nothing more than nubs, there’s still no guarantee that all of your new content will rank.

Focusing your attention on revamping and updating older content while churning out some new content is the best way to help your website rise in the ranks.

When Updating old content on your site, you are essentially letting Google that you are taking care of your website, and that the content is worthy to be included in search results.

Search engines like Google use bots to crawl, index, and rank websites in search results. By keeping old content fresh and optimizing for SEO best practices, you are increasing the crawl rate by bots. The more frequently the content is being crawled, the more opportunity for the content to become visible to search engines.

To be effective, you need a plan of attack and know in advance on what you are going to work on changing in that content whether it be a sentence or a paragraph. 

Brainstorming A Topic

So, now that you know what your client would like to focus on, it’s time for you to brainstorm a topic for your page or blog that reflects that. If you’re struggling to come up with a strong topic for your post, a helpful and very effective trick for brainstorming a topic is to simply put your subject into Google, and see what the search engine suggests as your next few words in the search bar. For example, if the subject of my content is going to be a 2021 Chevy Silverado 2500, simply type in “2021 Chevy Silverado 2500” and allow Google to auto-fill some suggestions for you. When doing so, you will be provided with options such as “2021 Chevy Silverado 2500 Colors”, “2021 Chevy Silverado 2500 Towing Capacity”, and so much more. These suggestions will soon become your best friend, as they will not only provide you with a strong topic for your post, but a topic that your audience is actually searching for and interested in learning about. 

Posting Your Content

So, now that you’ve got your content written, it’s time for you to post it. If the website platform you are publishing to uses plain text, you luckily won’t need to worry about knowing the ins and outs of HTML. On the other hand, however, if your platform only accepts HTML, you will need to convert your text into Hypertext Markup Language, otherwise known as HTML. Now, being that this is just a blog post, I am unable to give you an entire tutorial on how to write in HTML, but what I can provide you with is the next best thing –– an HTML editor. If you are new to this language, this handy tool has the capability to convert your plain text into HTML in just seconds. All you will need to do is copy your original content, paste it into the editor, and Voilà, you’ve got your HTML content ready to post!

Compress Your Images

Are you planning on utilizing an image within your content? I mean, why wouldn’t you? Whether it’s a book, magazine, newspaper, web page, or virtually anything else consisting of content, a graphic will go a long way in improving the overall look and feel of a page and engaging your readers. 

With this being said, if you are utilizing a photo of some sort on your web page, it’s vital that you compress your image before you go ahead and publish. What do I mean by compress your image? Well, to simplify it for you, image sizes will differ in a number of ways across a variety of website platforms and page formats, and when an image is of significant size, it will cause the page that you are publishing to load much slower. To shrink JPEG and PNG images to the minimum possible size and to avoid your photo from appearing midway through reading your page, simply use this free and very convenient image compressor. Oh, and don’t worry, it won’t have any impact on your image’s quality whatsoever. 

If you still are unsure about creating content, let the expert content specialists at PCG Digital assist you in creating content for your website!

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Jake Ernst

Jake is a die-hard New Orleans Saints fan who is working towards his goal of seeing them play in each and every NFL stadium in the country. He’s proud to be a Content Specialist for PCG Digital and when he’s not at the office, you will presumably find him spoiling his Golden Retriever, Bailey, at a dog park, pool, beach, or essentially any body of water deep enough for her to swim in.

Jake Ernst

Jake is a die-hard New Orleans Saints fan who is working towards his goal of seeing them play in each and every NFL stadium in the country. He’s proud to be a Content Specialist for PCG Digital and when he’s not at the office, you will presumably find him spoiling his Golden Retriever, Bailey, at a dog park, pool, beach, or essentially any body of water deep enough for her to swim in.