IS YOUR WEBSITE READY FOR MARKETING TRAFFIC AND PAID ADVERTISING?
Denise Galiatsatos, the President and COO of PCG Digital recently sat down with PCG Client Account Manager, Michael Stewart, to talk about what customers are in need of when it comes to a dealership’s website design and layout.
Michael wisely opened up the webinar by touching on the fact that over his 12 years of automotive experience, he has noticed there are many inconsistencies in the pricing strategy across dealerships where customers tend to receive different price quotes when inquiring multiple times about a vehicle.
As you could imagine, this can be very frustrating to a consumer when they call to get a price and then call back the following day to hear a totally different number. He also mentioned that oftentimes, shoppers will show up to the dealership with a price quote in hand and then get told “no, it’s actually a different price”, making it absolutely vital that the entire dealership is on the same pricing strategy to eliminate any confusion and to ease the customer’s mind when shopping.
NAVIGATION IS KEY:
Another interesting point that Michael brought up is that ideally, dealerships want to have a clean and very simplified navigation, as nearly 80% of all people who visit a dealership’s website are going to click on the navigation in an attempt to find what they are looking for.
If the navigation is cluttered and filled with outdated links and information, however, it will significantly reduce the likelihood of a customer being able to locate what they came for (hopefully an inventory page in this case).
These are just a few of the many topics that Michael spoke about, so to get a better understanding of how to maintain a visually appealing and effective website, be sure to check out the full PressPlay webinar and stay tuned for our next episode!