FIXED OPERATIONS DIGITAL MARKETING SOLUTIONS FOR AUTO DEALERS

WHAT DOES THIS MEAN FOR YOU?

At PCG Digital, we are pioneering innovative uses of Google My Business. We understand the potential GMB presents for Fixed Operations revenue. We create and optimize separate listings for your service and parts departments in order to expand your reach in local search and maps. We help you build a review strategy, so your dealership is the #1 rated auto repair shop in town.

We literally wrote the book on GMB optimization! We will make sure your listings are fully configured, merchandised, and updated with fresh
content each month. Your monthly specials and products are loaded into GMB to increase search visibility and conversions. We will also leverage airtight paid search strategies to promote your GMB listing on Google Maps and search.

To complement our GMB content creation, our Social Media specialists will create custom graphics to place on Facebook ads focused on local conquest or retention campaigns. We believe that Social and SEO strategies, when combined for fixed operations, yield the best return for dealers. Get the best in organic and paid strategies for service in one package, led by the research and leadership of Brian Pasch and executed by the PCG Digital team.

SEO

  • Create/Claim GMB listings for service and parts

  • Update GMB sales listing to show hours for all departments

  • Optimize GMB settings for maximum local search visibility

  • Publish monthly service specials as posts on GMB

  • Install top selling items in the products carousel

  • Promote GMB service listing in Google Search and Maps via Google Ads

SOCIAL

  • Custom Audiences Centric to Fixed-Ops

  • Campaigns Based On Promotions and Specials

  • UTM Tagged Ads to Track Performance

  • Social Campaigns Driving Traffic to your Google My Business Listing

  • Custom Graphics Creation

  • Monthly KPI Reporting With Your Team

MEET DENISE!

Denise Casagrande, President & COO of PCG Digital, worked her way from the ground up as a Social Media Specialist by implementing social advertising advancements and helping dealers to understand how they work in tandem with other digital services to provide a robust digital marketing strategy. Her book, Can You See Me Now?, became the first social media blueprint for the notoriously late-adapting automotive industry and educated dealers on her Auto Social Sales Funnel.

As a speaker at many national automotive and digital marketing conferences, Denise has become a force to be reckoned with in the auto industry and has worked closely with dealers across the country, making her the perfect partner for your next Tier 3 advertising venture.

Check out Eric & Sarah’s case study about full digital services: