Search Engine Optimization

A Comprehensive and Custom SEO Plan

  • Custom keyword strategy for every client and website is devised by way of keyword mapping and keyword research conducted via Dragon Metrics
  • Existing web pages’ content and meta tags are optimized for search
  • Ongoing custom content creation in the form of new pages and blog posts
  • Google Analytics check and configuration for goals, segments, custom channel grouping, and alerts
  • Google My Business account optimization for categories, hours, photos, URL, and business description plus a monthly Google Post
  • Site health monitoring via Google Search Console for the sitemap, impressions, clicks, index status, and errors
  • Business listing creating and management via Yext
  • Onsite and offsite link building efforts
  • Monthly SEO reports featuring KPIs from Google Analytics plus keyword ranking data and competitor keyword ranking insights from Dragon Metrics
  • Monthly report calls with a dedicated PCG Account Manager to review results and to discuss strategy and future SEO goals 

Content Boost

  • Accelerate your on-site SEO efforts with four additional pieces of custom content a month