[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”148″ bg_position=”left top” bg_repeat=”no-repeat” parallax_bg=”true” parallax_bg_speed=”slow” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”120″ bottom_padding=”100″ color_overlay=”#0a0a0a” overlay_strength=”0.3″ enable_shape_divider=”true” shape_divider_color=”#18191c” shape_divider_position=”bottom” shape_type=”curve_opacity”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]

VETS-CARS

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51

Increase in overall traffic
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4

Pages per visit increase
[/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]

21

Decrease in homepage bounce rate
[/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#f3f4f5″ scene_position=”center” text_color=”dark” text_align=”left” top_padding=”50″ bottom_padding=”50″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Extra-Color-3″ quote=”There is no underestimating the importance of the new direction we are taking the program. Vets-Cars is so much more than a showroom process and a prospecting tool. We are now speaking in terms of value that most every dealer can understand and appreciate.” name=”Chris Walsh” subtitle=”Creator and Managing Partner, The Vets-Cars Group”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#0a0a0a” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”30″ bottom_margin=”50″ width=”10/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]

CHALLENGE

Vets-Cars came to PCG with a unique goal: to connect military personnel with car dealerships that offer exclusive programs those who have served in the armed forces.

Taking this vision, PCG created a multi-faceted strategy to get the Vets-Cars program in front of both military members and car dealerships.

STRATEGY

PCG’s first task was to redesign Vets-Cars’ website to reach more potential customers, increase visibility and strengthen branding to the military population and car dealerships.

The new website:

  • Is optimized for both national and local search phrases
  • Utilizes visitor data, providing insight into which geographic areas users are searching for military car incentives
  • Uses goal and event tracking to give a better understanding of how visitors are navigating on site
  • Is mobile responsive

Additionally, new website analytics provide dealers data showing local search results and website traffic as a result of their Vets-Cars membership.

RESULTS

Just one month after completion, Vets-Cars’ new website saw an increase in both year-over-year traffic and search results.

Vets-Cars can now be found on Page One for national search terms, including: military discount on cars, military discount cars and car dealerships with military discounts. Vets-Cars’ dealerships are also now on Page One for various local search phrases.

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Vet Cars Website
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