Have a Lead Problem? Fix Your Website First

Your Key to More Leads is Not Increasing Spend I got my start in automotive 17 years ago when my dad handed me the keys to his used car store and said, “I’m going to play golf. You’ll figure it out.” We had dial-up internet and a fax machine, a website that used ClipArt for […]
Tapping Into Your Spanish-Speaking Market with Google and Meta Ads

Learn how PCG effectively creates and uses Google and Meta Ads to target the Spanish-speaking market for various branded dealerships.
Onsite SEO Opportunities You May Be Missing

As we round out another year full of search engine updates and new ideas for best practices, it is a great time to confirm your website is optimized for search. As we race to keep up with trends and create content that follows the latest guidelines, we may easily miss a multitude of onsite opportunities […]
Spooktacular Fun Awaits: Using Meta Advertising to Promote Trunk or Treat Events

Strengthen community ties beyond sales by hosting events that build lasting relationships. Discover how Sisbarro Auto Group engaged locals with their annual Trunk-or-Treat through optimized social media promotion.
Meta Conversions API Best Practices

Improve your dealership’s Meta Conversions API setup and learn how to monitor performance in Events Manager with PCG Digital social advertising team!
Full Story Reporting Using Google Analytics

Get the most out of analytics reporting with GA4 Explore Reports. PCG Digital’s SEO experts teach you how to build and analyze these new featured reports.
Driving Success with Automotive Inventory Ads: PCG Digital’s Expertise in Microsoft Advertising

Dive into the world of Automotive Inventory Ads and explore how PCG Digital leverages Microsoft Advertising to help automotive dealerships thrive.
Google Business Profile: Products vs Services

Services & Products are two Google Business Profile (formerly GMB) features that can help with optimization, improved CTR, & user engagement.
What Are Vehicle Listing Ads?

Do you know what VLA’s are? Find out what the newest dynamic paid search strategy is and how your dealership can maximize its benefits!
How to See if Google Changed Your Website’s Title Tags

A study found that Google rewrites title tags more than 50% of the time in organic search results. Here’s why & how to check your title tags.