When you partner with PCG Digital, you get a commitment that your customers will see the real you through digital advertising. A quality digital marketing strategy is the sum of its parts, and when you add up everything we can do for your business, then you’ve got a powerful business ally. Whether you’re just beginning your digital marketing journey, or well-traveled, our services and digital consulting will help you beat out your competition, and increase sales.
Search Engine Marketing
When shoppers are in the market for a new service or product the first place they are going to do research is online. If your website is not detected in search, your competitor’s site will be.
Our paid search specialists are fluent in Google, and will run pay-per-click campaigns with in-market targeting and audience retargeting through the search and display advertising networks. These are optimized for both desktop and mobile, and each individual campaign has its own conversion tracking and lead mapping.
With advanced bid management, you never need to worry about overspending your budget, and our dynamic inventory advertising allows us to effortlessly retarget customers with your current inventory in mind.
Social Media Advertising
Connecting with customers is the foundation of a successful business, so you need to ask yourself if you’re utilizing your social channels to get your name in front of the people that matter the most.
With a strong social media presence, you can build your own brand to create strong ties with your customers and community, giving you total control over the messages that you put out and who they reach.
Your Social Media Specialist works with both Facebook and Instagram, running advertising campaigns using custom and lookalike audiences. Our campaigns focus on your brand voice, monthly specials, incentives, and any other events that you may have coming up. We are committed to creating compliant graphics for our social ads, and strictly follow the Social Media Sales Funnel. With the addition of Dynamic Inventory Advertising through Facebook Ads Manager, we can present your inventory to customers in real time, so you never have to worry about advertising products you don’t currently have in stock.
Search Engine Optimization
If you’re not visible to your shoppers, you’re not selling to them. When’s the last time you went to the second page of Google? If you can’t remember, chances are your shoppers don’t either.
When we join your team, your online presence is our priority. We provide an exclusive edge because we don’t work with any of your competitors in your market area.
Your dedicated SEO Specialist will revamp your keyword strategy with a thorough keyword map of your website and a complete overhaul of your metadata to include keywords and geotargets. Once the backbone of the site is built out with metadata, we’ll make sure it’s mobile-friendly and free of any duplicate title tags, H1s, and H2s.
Don’t forget about offsite optimization–between Google My Business updates and management, business listing management on Yext, and Youtube video optimization, we’ve got your complete digital footprint covered.
A Content specialist will breathe life into your website with customized content using SEO tactics to provide educational value to consumers and increase your organic Google ranking.
Working closely with the SEO team, our content team will optimize all existing pages on your website for best SEO practices, including adding hyperlinks, making keyword-targeted H1s and adding geotargets to the content. Additionally, we will optimize all images to have keyword-rich alt text.
We’ll also create content optimized for the future of voice search with Q+A format blogs and a focus on long-tail keywords, plus format the site appropriately for mobile and desktop. All of our content follows compliance guidelines when necessary.
A thorough audit of your website is the first step to diagnosing any improvements you might be able to make to grow your website’s online footprint. The professionals at PCG will break your website down piece by piece and inspect it to let you know what’s being done right and what needs work.
Each team (SEO, SEM, and Social) will provide you with a live webinar detailing their findings, along with a PDF report concluding with an actionable 30-60-90 day plan. The webinar is recorded and sent to you for future reference, and the PCG team will even send over a custom curriculum of our workshops based on the improvements you need to make to your website.
Our Fixed Ops Google My Business (GMB) package is the best way to take advantage of the free tools that Google provides car dealerships to stay ahead of the competition. Since GMB allows you to have a separate listing for your service and parts departments, you can add a litany of optimized information to ensure your business gets found first.
Your dedicated SEO Specialist will create or claim your service and parts departments as their own separate GMB listings, optimize both of them to include the correct services, categories, products, hours, photos, descriptions, and more, and continue to post to the listing once per month. In addition, your website will get one custom fixed ops landing page per month from our content team, plus a Google Ad campaign to drive traffic to your fixed ops listing.
On the social media side, we create custom audiences centric to fixed ops, and run campaigns based on your current promotions and specials. These are all trackable through the use of UTM tags, and utilize custom graphics from our graphic design team.