Description:
The Search Engine Optimization (SEO) Specialist works in tandem with the Client Account Managers and Content Specialists in order to devise and execute strategic SEO services for our clients, many of which are in the automotive vertical.
Responsibilities:
- Conduct keyword research in tandem with the content specialists to develop a content strategy, taking into consideration a client’s market area and target audience.
- Routinely audit clients’ websites for areas for opportunity in regards to fundamental on-site SEO elements (metadata, content gaps, linking, multimedia, etc.) and more technical SEO opportunities (e.g. improve site speed, optimize for mobile-friendliness, resolve 404-errors, implement schema markup, and general site health monitoring).
- Manage/maintain online client assets and accounts (e.g. GA4, Google Search Console, Google Business Profile, YouTube, Yext, other business listings).
- Create Google Posts for Google Business Profile listings.
- Optimize client-created YouTube videos.
- Perform link building outreach.
- Communication with third-party vendors like website platforms and customer support.
- Attend monthly client report / strategy calls and present prepared client reports consisting of traffic and keyword performance data.
Requirements:
- Must reside in the United States
- Living in the EST time zone of the United States preferred
- 4 year college degree. BA or BS in related field
- 1-2 years of of hands-on SEO / Digital Marketing experience
- Agency experience preferred
- Experience with GA4, Google Search Console, Google Data Studio, Google Business Profile, and other third-party SEO tools
- Ability to follow directions and conform to current workflows and processes, but also the ability to adapt to changes in processes
- Strong oral and written communication skills
- Ability to work independently and in a team setting in a fast-paced work environment
- Aptitude to learn and remain current with new industry trends and best practices
- Experience with Google Drive (Docs, Sheets, Slides) and/or Microsoft Suite (Excel, PowerPoint, Word)
- Bonus Experience: Google Tag Manager, Yext, HTML, Dragon Metrics, WordPress
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited PTO
- Office space to work and collaborate (optional)
- Fun corporate/holiday events
- Opportunity to travel
- Opportunity for growth within the company
- Salary Range: $45,000-$50,000
Description:
The Paid Social Media Specialist will be responsible for creating Paid Social Media advertising on the Meta platforms (specifically Facebook and Instagram) for their clients. The preferred candidate has proficient knowledge in the Meta Business Suit as it relates to creating social media campaigns in Facebook Ads Manager, an understanding of Facebook and Google Analytics (Universal and Google Analytics 4), experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.
Responsibilities:
- Create, manage, and optimize social media campaigns according to clients’ business goals
- Manage up to 35 accounts daily to ensure successful performance
- Ongoing self-education with all social platforms and social advertising best practices
- Regular client communication on strategy and performance with Director and Account Managers
- Team coordination and collaboration with different departments, including SEO, SEM, and Content to develop new strategies for each individual client
- Ownership of multiple accounts
Requirements:
- 1+ years social media advertising for Automotive, specifically Facebook and Instagram
- 1+ years creating social media campaigns directly in Facebook Ads Manager
- Strong customer service skills
- 1+ years managing multiple social media client accounts
- Excellent analytical and writing skills
- Team player and problem solver
- Self-educator
- TikTok advertising experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $45,000 (negotiable based on experience)
Description:
The Search Engine Marketing Specialist will be responsible for strategizing and executing advertising within Google Ads for their clients. The preferred candidate has proficient knowledge in Google Ads and Google Analytics as well as previous experience running Google Advertising within the Automotive vertical. The Search Engine Marketing Specialist should have an exceptional understanding of Universal Analytics and an introductory understanding of Google Analytics 4 and their integration capabilities into Google Ads, as well as previous experience handling multiple clients/projects simultaneously.
Responsibilities:
- Create, manage, and optimize Google ads campaigns according to clients’ business goals
- Manage up to 35 accounts daily to ensure successful performance
- Daily account management, which includes but is not limited to budget pacing, performance optimization, campaign builds, and platform troubleshooting
- Ongoing self-education within the Google platforms and Search Engine Marketing best practices
- Regular client communication on strategy and performance with Director and Account Managers
- Team coordination and collaboration with different departments, including SEO, Social Media, and Content to develop new strategies for each individual client
- Ongoing testing in accounts to advance PCG Digital’s Search Engine Marketing services for our clients
Requirements:
- 2+ years Search Engine Marketing for
- Automotive, specifically Google Ads
- Strong background in Google Analytics (Universal Analytics and Google Analytics 4)
- Strong customer service skills
- 1+ years managing multiple client accounts and/or in an agency setting
- Excellent analytical and writing skills
- Team player and problem solver
- Self-educator
- BING advertising experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $70,000 (negotiable based on experience)
Description:
The Content Specialist writes and publishes web pages, blogs and any other copy for clients’ digital assets. This entry level-position involves writing effectively in a deadline-driven environment with a keen eye for grammar and basic knowledge of HTML. Bachelor’s Degree in English, Journalism, Communications, or other related fields is required. Please include links to published work, writing samples, or an online writing portfolio with your resume or cover letter.
Responsibilities:
- Write original content for blog posts / web pages for clients
- Ensure work adheres to best SEO practices
- Publish content across a variety of website platforms
- Create work that reflects the desired voice of a brand and drives results
- Research trending topics and keywords to keep up with digital trends
- Use basic HTML across a variety of website platforms to update and format client websites
- Coordinate with teammates to ensure a consistent content strategy
- Foster positive relationships with clients to keep content on brand
- Complete work under strict deadlines
Requirements:
- Ideally reside in the state of New Jersey, USA (or at least in the EST Time Zone)
- Excellent grammar skills
- Flexible writing abilities; can adapt to assignments that differ by brand, audience, word count constraints, etc.
- Possess strong organizational skills; can prioritize, multitask, and manage time
- Experience in a high-volume, fast-paced working environment
- Strong attention to detail
- Strong organizational skills with the ability to work quickly and efficiently
- Ability to work with multiple personalities in a diverse, team-oriented environment
Nice to Have:
- A related internship or some professional writing experience, preferably in digital marketing
- Knowledge of basic HTML is a plus
- The will to self-educate, collaborate with the team, and bring ideas to strategy meetings
- An interest in the ever-evolving world of digital marketing
- Knowledge and understanding of web content best practices, including on-page SEO
- Experience with WordPress and/or any other online publishing WYSIWYG editors
- Google Analytics experience
Benefits:
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $31,200
Description:
The Digital Support Specialist will be responsible for organizing and compiling the agency’s clients COOP needs (Automotive co-op advertising is setup through the manufacturers for local dealers to run local ads that includes a specific mention of a brand (Ford, GM, BMW, etc.), who in turn repays or credits the local dealership for all or part of the cost of the advertisement.) . The preferred candidate is highly organized, obtains exceptional communication skills, and has familiarity with the Google and Meta platforms as it relates to digital advertising as well as background in Automotive.
Responsibilities:
- Organize and gather documents for the agency’s client’s COOP needs, including but not limited to Meta and Google invoices, Google keyword reports, and compilation of active advertising campaigns
- Communicate with the Account Management, Search Engine Marketing, and Paid Social Media Teams on monthly events per OEM brand
- Keep client’s COOP needs organized and updated as new clients sign on with the agency
- Collaborate with Account Managers to organize clients coop needs based on brand
- Posting all content deliverables for they agency’s book of business on multiple website platforms
Requirements:
- 1+ years digital marketing experience
- 1+ years in an agency or similar setting
- Strong customer service skills
- 1+ years managing multiple projects
- Excellent communication and writing skills
- Team player and problem solver
- Self-educator
- Automotive experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $36,000 (negotiable based on experience)
Description:
The Sales Representative is responsible for connecting, developing and maintaining relationships with new and existing customers to increase sales of PCG Digital’s products and/or services. We are looking for self-managed individuals who can achieve monthly revenue targets. By developing and refining sales strategies, the Sales Representative will engage potential customers to present the features and benefits of PCG Digital’s products to generate sales and profitability. This job entails daily phone calls email communication, and presentations remotely or on location in territory. Candidates must be comfortable on the phone and presenting to small groups. This is a job for candidates who are looking for a stable company to grow their career and revenue.
Responsibilities:
- Discover potential customers through outreach from our database and personal contacts
- Reach out to potential customers and showcase suite of services via virtual presentation
- Negotiate contracts and close sales
- Visit potential and current clients within territory
- Comfortable discussing online marketing, including SEO, SEM, and social media advertising
- Ability to adapt and be very organized
- Capable of self management and delivers on revenue targets consistently
Requirements:
- 2+ years in a customer facing sales position, responsible to close contracts each month
- Customer Service Skills: Must speak in a friendly manner to customers and potential customers, listening to their needs and helping communicate options
- Communication Skills: The candidate must be comfortable speaking to customers about a product’s different features and answering any questions they might have
- Flexibility: This role requires occasional travel for conferences and events that may include working long hours, nights, or weekends
- Persistence: Not every customer is going to be a sale. The ability to bounce back is key
- Results-driven, strong attention to detail, excellent writing and grammar skills
- Selling marketing products to automotive dealerships is a plus
- Knowledge of SEO, social media advertising, and digital marketing
- Proficiency in Microsoft Office and G-Suite of Products
- Must have exceptional time-management skills and the ability to execute ideas from conception to completion
- Experience in a high-volume, fast-paced working environment
- Strong organizational skills with the ability to work quickly and efficiently
- Ability to work with multiple personalities in a diverse environment and team atmosphere
- Must be self-motivated, flexible, accountable, collaborative, and vocal
Benefits
- Health insurance benefits and 401k
- Fully remote position
- Unlimited paid time off (PTO)
- Support from executive team
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Base plus commissions will lead to $100K+ salary
- Salary: $70,000-$100,000
Description:
The Graphic Designer will be responsible for the creation of client’s graphics and creative needs for their Digital Marketing efforts. This person will be responsible for understanding and adhering to Tier 1 Automotive brands guidelines and best practices when it comes to graphics creation as well as an understanding of Google and Meta creative best practices. In addition, the Graphic Designer will occasionally collaborate with the agency’s Marketing Team on a multitude of brand projects, including but not limited to case studies, one sheets, and promotional materials.
Responsibilities:
- Organizing and creating client graphic needs for their Digital Marketing efforts on Meta, Google, Bing, and different website platforms
- Stay up to date on brand guidelines for Tier 1 Automotive to ensure our clients are eligible to receive COOP
- Stay up to date on creative best practices for the Meta and Google platforms
- Take initiative to expand our creative offerings through testing of different programs and creative ideas
- Complete graphic tasks in the time allotted by the Specialists, Executive Team, or Account Management
- Manage and prioritize multiple projects and deadlines.
- Design for a range of platforms; social, web, and print.
- Ensure compliance with design standards, corporate policies, and style guides. As well as submit graphics for pre-approval.
Requirements:
- 1+ years graphic creation for digital marketing
- 1+ years in an agency or similar setting
- Strong customer service skills
- 1+ years managing multiple projects
- Excellent communication and writing skills
- Team player and problem solver
- Self-educator
- Automotive experience a plus
- Bannersnack (motion graphics) experience a plus
- Strong portfolio showcasing skill in visual composition and typography
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, and InDesign)
- Understanding of Microsoft Word, Excel and PowerPoint
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $45,000 (negotiable based on experience)
Description:
The Search Engine Optimization (SEO) Specialist works in tandem with the Client Account Managers and Content Specialists in order to devise and execute strategic SEO services for our clients, many of which are in the automotive vertical.
Responsibilities:
- Conduct keyword research in tandem with the content specialists to develop a content strategy, taking into consideration a client’s market area and target audience.
- Routinely audit clients’ websites for areas for opportunity in regards to fundamental on-site SEO elements (metadata, content gaps, linking, multimedia, etc.) and more technical SEO opportunities (e.g. improve site speed, optimize for mobile-friendliness, resolve 404-errors, implement schema markup, and general site health monitoring).
- Manage/maintain online client assets and accounts (e.g. GA4, Google Search Console, Google Business Profile, YouTube, Yext, other business listings).
- Create Google Posts for Google Business Profile listings.
- Optimize client-created YouTube videos.
- Perform link building outreach.
- Communication with third-party vendors like website platforms and customer support.
- Attend monthly client report / strategy calls and present prepared client reports consisting of traffic and keyword performance data.
Requirements:
- Must reside in the United States
- Living in the EST time zone of the United States preferred
- 4 year college degree. BA or BS in related field
- 1-2 years of of hands-on SEO / Digital Marketing experience
- Agency experience preferred
- Experience with GA4, Google Search Console, Google Data Studio, Google Business Profile, and other third-party SEO tools
- Ability to follow directions and conform to current workflows and processes, but also the ability to adapt to changes in processes
- Strong oral and written communication skills
- Ability to work independently and in a team setting in a fast-paced work environment
- Aptitude to learn and remain current with new industry trends and best practices
- Experience with Google Drive (Docs, Sheets, Slides) and/or Microsoft Suite (Excel, PowerPoint, Word)
- Bonus Experience: Google Tag Manager, Yext, HTML, Dragon Metrics, WordPress
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited PTO
- Office space to work and collaborate (optional)
- Fun corporate/holiday events
- Opportunity to travel
- Opportunity for growth within the company
- Salary Range: $45,000-$50,000
Description:
The Paid Social Media Specialist will be responsible for creating Paid Social Media advertising on the Meta platforms (specifically Facebook and Instagram) for their clients. The preferred candidate has proficient knowledge in the Meta Business Suit as it relates to creating social media campaigns in Facebook Ads Manager, an understanding of Facebook and Google Analytics (Universal and Google Analytics 4), experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.
Responsibilities:
- Create, manage, and optimize social media campaigns according to clients’ business goals
- Manage up to 35 accounts daily to ensure successful performance
- Ongoing self-education with all social platforms and social advertising best practices
- Regular client communication on strategy and performance with Director and Account Managers
- Team coordination and collaboration with different departments, including SEO, SEM, and Content to develop new strategies for each individual client
- Ownership of multiple accounts
Requirements:
- 1+ years social media advertising for Automotive, specifically Facebook and Instagram
- 1+ years creating social media campaigns directly in Facebook Ads Manager
- Strong customer service skills
- 1+ years managing multiple social media client accounts
- Excellent analytical and writing skills
- Team player and problem solver
- Self-educator
- TikTok advertising experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $45,000 (negotiable based on experience)
Description:
The Search Engine Marketing Specialist will be responsible for strategizing and executing advertising within Google Ads for their clients. The preferred candidate has proficient knowledge in Google Ads and Google Analytics as well as previous experience running Google Advertising within the Automotive vertical. The Search Engine Marketing Specialist should have an exceptional understanding of Universal Analytics and an introductory understanding of Google Analytics 4 and their integration capabilities into Google Ads, as well as previous experience handling multiple clients/projects simultaneously.
Responsibilities:
- Create, manage, and optimize Google ads campaigns according to clients’ business goals
- Manage up to 35 accounts daily to ensure successful performance
- Daily account management, which includes but is not limited to budget pacing, performance optimization, campaign builds, and platform troubleshooting
- Ongoing self-education within the Google platforms and Search Engine Marketing best practices
- Regular client communication on strategy and performance with Director and Account Managers
- Team coordination and collaboration with different departments, including SEO, Social Media, and Content to develop new strategies for each individual client
- Ongoing testing in accounts to advance PCG Digital’s Search Engine Marketing services for our clients
Requirements:
- 2+ years Search Engine Marketing for
- Automotive, specifically Google Ads
- Strong background in Google Analytics (Universal Analytics and Google Analytics 4)
- Strong customer service skills
- 1+ years managing multiple client accounts and/or in an agency setting
- Excellent analytical and writing skills
- Team player and problem solver
- Self-educator
- BING advertising experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $70,000 (negotiable based on experience)
Description:
The Content Specialist writes and publishes web pages, blogs and any other copy for clients’ digital assets. This entry level-position involves writing effectively in a deadline-driven environment with a keen eye for grammar and basic knowledge of HTML. Bachelor’s Degree in English, Journalism, Communications, or other related fields is required. Please include links to published work, writing samples, or an online writing portfolio with your resume or cover letter.
Responsibilities:
- Write original content for blog posts / web pages for clients
- Ensure work adheres to best SEO practices
- Publish content across a variety of website platforms
- Create work that reflects the desired voice of a brand and drives results
- Research trending topics and keywords to keep up with digital trends
- Use basic HTML across a variety of website platforms to update and format client websites
- Coordinate with teammates to ensure a consistent content strategy
- Foster positive relationships with clients to keep content on brand
- Complete work under strict deadlines
Requirements:
- Ideally reside in the state of New Jersey, USA (or at least in the EST Time Zone)
- Excellent grammar skills
- Flexible writing abilities; can adapt to assignments that differ by brand, audience, word count constraints, etc.
- Possess strong organizational skills; can prioritize, multitask, and manage time
- Experience in a high-volume, fast-paced working environment
- Strong attention to detail
- Strong organizational skills with the ability to work quickly and efficiently
- Ability to work with multiple personalities in a diverse, team-oriented environment
Nice to Have:
- A related internship or some professional writing experience, preferably in digital marketing
- Knowledge of basic HTML is a plus
- The will to self-educate, collaborate with the team, and bring ideas to strategy meetings
- An interest in the ever-evolving world of digital marketing
- Knowledge and understanding of web content best practices, including on-page SEO
- Experience with WordPress and/or any other online publishing WYSIWYG editors
- Google Analytics experience
Benefits:
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $31,200
Description:
The Digital Support Specialist will be responsible for organizing and compiling the agency’s clients COOP needs (Automotive co-op advertising is setup through the manufacturers for local dealers to run local ads that includes a specific mention of a brand (Ford, GM, BMW, etc.), who in turn repays or credits the local dealership for all or part of the cost of the advertisement.) . The preferred candidate is highly organized, obtains exceptional communication skills, and has familiarity with the Google and Meta platforms as it relates to digital advertising as well as background in Automotive.
Responsibilities:
- Organize and gather documents for the agency’s client’s COOP needs, including but not limited to Meta and Google invoices, Google keyword reports, and compilation of active advertising campaigns
- Communicate with the Account Management, Search Engine Marketing, and Paid Social Media Teams on monthly events per OEM brand
- Keep client’s COOP needs organized and updated as new clients sign on with the agency
- Collaborate with Account Managers to organize clients coop needs based on brand
- Posting all content deliverables for they agency’s book of business on multiple website platforms
Requirements:
- 1+ years digital marketing experience
- 1+ years in an agency or similar setting
- Strong customer service skills
- 1+ years managing multiple projects
- Excellent communication and writing skills
- Team player and problem solver
- Self-educator
- Automotive experience a plus
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $36,000 (negotiable based on experience)
Description:
The Graphic Designer will be responsible for the creation of client’s graphics and creative needs for their Digital Marketing efforts. This person will be responsible for understanding and adhering to Tier 1 Automotive brands guidelines and best practices when it comes to graphics creation as well as an understanding of Google and Meta creative best practices. In addition, the Graphic Designer will occasionally collaborate with the agency’s Marketing Team on a multitude of brand projects, including but not limited to case studies, one sheets, and promotional materials.
Responsibilities:
- Organizing and creating client graphic needs for their Digital Marketing efforts on Meta, Google, Bing, and different website platforms
- Stay up to date on brand guidelines for Tier 1 Automotive to ensure our clients are eligible to receive COOP
- Stay up to date on creative best practices for the Meta and Google platforms
- Take initiative to expand our creative offerings through testing of different programs and creative ideas
- Complete graphic tasks in the time allotted by the Specialists, Executive Team, or Account Management
- Manage and prioritize multiple projects and deadlines.
- Design for a range of platforms; social, web, and print.
- Ensure compliance with design standards, corporate policies, and style guides. As well as submit graphics for pre-approval.
Requirements:
- 1+ years graphic creation for digital marketing
- 1+ years in an agency or similar setting
- Strong customer service skills
- 1+ years managing multiple projects
- Excellent communication and writing skills
- Team player and problem solver
- Self-educator
- Automotive experience a plus
- Bannersnack (motion graphics) experience a plus
- Strong portfolio showcasing skill in visual composition and typography
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, and InDesign)
- Understanding of Microsoft Word, Excel and PowerPoint
Benefits
- Health insurance benefits
- Fully remote position
- Unlimited paid time off (PTO)
- Office space to work and collaborate (optional)
- Opportunity for growth within the company
- Travel opportunities
- Salary: $45,000 (negotiable based on experience)
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