Work With and Learn From the Top Digital Marketing Experts in Automotive Marketing!
This individual will be responsible for developing and maintaining relationships with automotive, RV, and power sports dealers to increase sales and monthly recurring revenue of PCG Digital’s Products and services. The role includes coaching and developing the inside lead generation team (telemarketers) to set up demos which will supplement the sales pipeline developed by the individual lead generation activities of the Director of Sales.
Traveling will be required to the events that PCG Companies hosts, as well as sponsors. The preferred candidate will have extensive knowledge of the automotive industry and be proficient in B2B sales, as well as have a trusted rapport with dealers. The Sales Director will work with the Marketing Coordinator to make sure messaging is appropriate in marketing tactics to potential clients based on industry trends and feedback. The candidate will also be responsible for a strategic process that allows for growth of the department.
Develop and execute strategies to generate new customers who will sign a minimum contract for agency services for a six-month term or greater.
Effective communication skills to excite potential clients about PCG’s innovative digital marketing and consulting services
Lead online and live demonstrations of PCG Digital’s suite of services (PCG Digital Offerings and Partner Offerings) which convert into sales contracts.
Negotiate contracts and close sales independently as well as with the assistance of the PCG Digital executive team.
Visit potential and current clients when applicable
Working knowledge of online marketing, including SEO, SEM, and social media advertising as well as discussing automotive and RV marketing trends
Leadership skill to be able to grow and hold a team accountable
Minimum of 7 years in a sales or sales support experience and 5 years in customer service, public speaking, or training role
Minimum of 5 years in the Automotive Marketing Space
Customer Service Skills: The Sales Representative must speak in a friendly manner to customers and potential customers, listening to their needs and helping communicate options
Communication Skills: The candidate must be comfortable speaking to customers about a product’s different features and answering any questions they might have
Flexibility: This position may have to work long hours, nights, or weekends due to traveling
Persistence: Not every customer is going to be a sale. The ability to bounce back if you lose a sale is key
Results-drivenKnowledge of SEO, SEM and social media advertising, and digital marketing is a requirement
Strong writing background and excellent grammar skills
Must have an exceptional ability to manage time professionally and execute ideas from initial concept to completion
Possesses outstanding organizational skills; the ability to prioritize, multitask, and manage time
Experience being held accountable to reach sales goals
Strong attention to detail
Strong organizational skills with the ability to work quickly and efficiently
Ability to work with multiple personalities in a diverse environment and team atmosphere
Must be self-motivated, flexible, accountable, collaborative, and vocal
The Client Account Manager (CAM) is the main point of contact for all PCG products and services. Through regular communication and collaboration with the client, the CAM will determine the client’s overall digital marketing strategy.
Internally, the Client Account Manager will assign and oversee monthly tasks to the content, paid search, social, or web design teams to create and complete projects. They will coordinate with those teams to ensure tasks are completed in a timely manner and will review the completed items for accuracy and efficiency.
- Communicate regularly with clients
- Lead phone calls & webinars
- Collaborate with internal teams to craft and determine the clients’ overall goals and strategies
- Develop and deliver monthly and/or quarterly reports on client results
- Discuss report findings and recommend additional marketing tactics and/or solutions for upcoming campaigns
- Willingness to coordinate with client vendors in order to meet mutual client goals
- Takes initiative to self-educate, read industry-related articles, and learn about latest digital marketing trends
- At least 2 years of SEO and digital marketing experience
- At least 2 years of client service/account management experience, preferably in automotive digital marketing
- Must be proficient in Google Analytics, SEO, paid search, social media advertising, and general digital marketing best practices
- Google Analytics and Google AdWords certifications are a PLUS
- Able to manage multiple projects, across several categories
- Strong written communication skills with an eye for proper grammar and spelling
The SEM (Search Engine Marketing) Specialist is responsible for creating search engine marketing campaigns for clients. The ideal candidate has proficient knowledge in Search, Display, and Video Advertising and has strong written and verbal skills. The position requires someone that is skilled in Google Ads and Bing Ads. The Paid Search Specialist works directly with clients and should be comfortable interacting with clients on the phone, through email, and in person.
- Creating, managing and optimizing Google Ads campaigns and other SEM initiatives for clients – including Paid Search, Display and Video advertising.
- Communicate with all parties to ensure account creation is seamless.
- Daily management of bids, budgets, and resulting performance to ensure accomplishment of performance goals in alignment with stated objectives
- Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
- Collaborate with internal teams and external partners to develop new capabilities and test new strategies.
- Comfortable with interacting with clients on the phone, through email, and in person.
- Must be able to work alone and in a team setting
- Google Ads certification
- Bing Ads certification a plus
- 1+ years of experience creating and optimizing large paid search (SEM) campaigns
- Experience with Google Analytics, Google Tag Manager, and other third-party SEM tools
- Strong phone/customer service skills.
- Superior analytic abilities and excellent writing skills. Exceptional and talented problem solver.
- Outstanding communication and interpersonal skill (written and oral)
- This is a results oriented position. You’ll be expected to hit the ground running and apply all training
- Aptitude to learn and remain current with new industry trends and best practices
- Self-educator
The Senior Paid Search (Search Engine Marketing) Specialist is responsible for creating paid search campaigns for clients. The ideal candidate has proficient knowledge in Search, Display, and Video Advertising and has strong written and verbal skills. The position requires someone that is skilled in Google Ads and Bing Ads. The Senior Paid Search Specialist works directly with clients and should be comfortable interacting with clients on the phone, through email, and in person. They should be able to handle 40-45 clients once trained.
- Creating, managing and optimizing Google Ads campaigns and other SEM initiatives for clients – including Paid Search, Display and Video advertising.
- Communicate with all parties to ensure account creation is seamless.
- Daily management of bids, budgets, and resulting performance to ensure accomplishment of performance goals in alignment with stated objectives.
- Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms.
- Collaborate with internal teams and external partners to develop new capabilities and test new strategies.
- Comfortable with interacting with clients on the phone, through email, and in person.
- Must be able to work alone and in a team setting.
- Training new Paid Search Specialists when applicable
Continued education within the Paid Search realm.
- Google Ads certification
- Google Analytics certification
- Bing Ads certification a plus
3+ years of experience creating and optimizing small to midsize paid search (SEM) campaigns
Proven success within the Google Ads platform. - Proficient knowledge of Google Analytics, Google Tag Manager, and other third-party SEM tools
Strong phone/customer service skills. - Superior analytic abilities and excellent writing skills. Exceptional and talented problem solver.
- Outstanding communication and interpersonal skill (written and oral).
- This is a results oriented position. You’ll be expected to hit the ground running and apply all training.
- Aptitude to learn and remain current with new industry trends and best practices.
- Self-educator
Coordinate with Client Account Managers (CAM) and Account Specialist to receive incentives or marketing message and and review/proofread for any glaring errors or non-compliant issues
Submit creative/docs for OEM compliance and co-op review
Receive feedback from and communicate changes with graphic designer and if approved, send final versions in all appropriate sizes to CAM/specialist
Communicate with OEMs (through phone or email) to determine issues with banners, co-op submissions and general questions
Gather appropriate documents for co-op submissions and send final package to CAM
Keep abreast with trends and changes in OEM compliance and co-op rules
Coordinate with Client Account Managers (CAM) and Account Specialist to receive incentives or marketing message and and review/proofread for any glaring errors or non-compliant issues.
Submit creative/docs for OEM compliance and co-op review.
Receive feedback from and communicate changes with graphic designer and if approved, send final versions in all appropriate sizes to CAM/specialist.
Communicate with OEMs (through phone or email) to determine issues with banners, co-op submissions and general questions.
Gather appropriate documents for co-op submissions and send final package to CAM.
Keep abreast with trends and changes in OEM compliance and co-op rules.
Associates/Bachelor’s Degree
Familiarity with the digital marketing industry. Familiarity with automotive OEM compliance and advertising coop guidelines is preferred but not required.
Team player who can work well in a fast paced environment
Strong attention to detail
Ability to work well under pressure
Strong communication skills on phone and through email
Experience with Photoshop or Canva is preferred but not required
The Paid Social Media Specialist will be responsible for creating Paid Social Media advertising on the Facebook platforms for their clients. The preferred candidate has proficient knowledge and experience in the Facebook Business Suite as it relates to creating paid social media campaigns in Facebook Ads Manager, proficiency in Facebook and Google Analytics, experience in digital marketing for automotive, and experience handling multiple clients/projects simultaneously.
- Create, manage, and optimize social media campaigns according to clients’ business goals
- Manage up to 30 accounts daily to ensure successful performance
- Regular client communication on strategy and performance
- Team coordination with different departments, including SEO, SEM, and Content to develop new strategies for each individual client
- Ongoing self-education with all social platforms and social advertising best practices
- 1+ years of paid social media advertising for automotive (specifically within Facebook and Instagram)
- 1+ years creating paid social media campaigns directly in Facebook Ads Manager
- 1+ years managing multiple social media client accounts
- Facebook Blueprint Certification is a big PLUS
- Excellent analytical and writing skills
- Strong customer service and communication skills
- Team player, problem solver, self-educator
The Graphic Designer is a production artist role collaborating with the client team to develop eye-catching content for social media and search ad campaigns as well as web content for SEO. The designer adds their own flare and creativity to templated assets from manufacturers to display client promotions, specials, etc. The ideal candidate is a young, creative mind looking to grow their career within a marketing or ad agency.
- Create eye-catching graphics for social media and search ad campaigns
- Manage many clients with unique brand voices, aesthetics, and needs
- Handle several tasks at once and meet tight deadlines
- Maintain multiple manufacturer compliance guideline
- Occasionally join client calls to discuss their objectives, feedback, or advise on creative.
- Proficient in Adobe Creative Suite (Primarily Photoshop, Illustrator, and Acrobat)
- 2+ years of hands-on experience (no college degree required)
- Strong portfolio showcasing sample projects
- Creative mindset with an eye for detail and composition
- Organization skills and attention to details
- Self motivated and able to work independently
- Ability to manage time efficiently and meet deadlines
- Desire to self-educate and grow in the position
The SEO Specialist will be responsible for determining and managing a client’s overall SEO strategy through offsite and on-site efforts in conjunction with Content Specialists. The SEO Specialist will perform monthly SEO tasks which can include main site optimization, Google My Business management, and Google Analytics configuration. The SEO Specialist is also responsible for interpreting and presenting the data and results from the past month in a prepared report to the client.
Devise a detailed SEO strategy based on client goals and initial site audit.
Ongoing management and optimization of the website including existing content, metadata, images, headers, linking, schema, formatting, and more.
Ongoing management and optimization of other online assets like: Google My Business, Google Analytics, Google Search Console, YouTube, and additional business listings via Yext.
Prepare monthly reports and discuss results and strategy with clients on calls.
Manage 25-30 accounts, ensuring that each receives content and SEO work on a monthly basis.
Collaborate with Client Account Managers, Content Specialists, Paid Specialists, and Social Media Specialists to develop and implement a cohesive digital strategy.
1-2 years of of hands-on SEO/Digital Marketing experience, agency experience preferred
Experience with Google Analytics, Google Search Console, Google My Business, Google Data Studio, and other third-party SEO tools
Strong oral and written communication skills
Exceptional time management skills and strong attention to detail
Ability to work independently and in a team setting in a fast-paced work environment
Aptitude to self-educate and remain current with new industry trends and best practices
The Content Specialist will be responsible for writing, editing, and posting original content to a client’s website. The Content Specialist, in conjunction with the SEO Specialist, will perform keyword research and develop an ongoing content plan to support the client’s goals and ongoing SEO strategy. It is their role to task out content and meet monthly deadlines.
Write original content including blogs and new pages for client sites
Publish content across a variety of website platforms
Ensure work adheres to SEO best practices
Research trending topics and keywords pertaining to the clients goals and SEO objectives
Coordinate with client account team members to ensure a consistent content strategy
Complete work under tight deadlines
Some professional writing or internship experience related to the field
Excellent grammar skills and strong attention to detail
Flexible writing abilities; can adapt to assignments that differ by tone, brand, audience, word count constraints, etc.
Possesses strong organizational skills; can prioritize, multitask, and manage time
Experience in a high-volume, fast-paced working environment
Ability to work with multiple personalities in a diverse, team-oriented environment
Knowledge of basic HTML and / or WordPress is a PLUS
The Sales Representative develops and maintains relationships with new and existing customers to increase sales of PCG Digital’s products and/or services.
This job entails 50+ phone calls daily, email communication, and presentations remotely or on location in territory. Candidates must be comfortable on the phone and presenting to small groups.
By developing sales strategies, the Sales Representative demonstrates the features and benefits of PCG Digital’s products to generate sales and profitability.
- Discover new potential customers
- Reach out to potential customers and excite them about our cutting edge services
- Showcase the PCG Digital’s suite of services via web demonstrations
- Negotiate contracts and close sales
- Visit potential and current clients within territory
- Comfortable discussing online marketing, including SEO, SEM, and social media advertising
- Ability to adapt and be very organized
- Minimum of two years in a sales/sales support experience
- Experience in customer service, public speaking, or training roles
- Proficiency in Microsoft Office and strong writing ability
- Able to professionally execute ideas from initial concept to completion
- Outstanding organizational, multitasking, and time management skills
- Experience in a high-volume, fast-paced working environment
- Self-motivated, flexible, accountable, collaborative, and vocal
- Automotive experience is a PLUS
- Digital marketing knowledge is PLUS
Join The PCG TEAM
