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Content Is King

Why Content Still Reigns as King

In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. After almost 25 years, many digital marketing professionals still believe that content is still king, but

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Email Etiquette

Your Emails Are Bad

Something as basic as an email should be hard to mess up, but it happens… a lot. I often find myself having to reread an email several times in an

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SEO + Content

The Journey From Content To Audience

At this year’s Digital Marketing Strategies Conference (DMSC), James Rothwell, VP of Marketing at Comcast, took the stage to explain the journey from content to audience.  Content is vital to

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