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Is Your Google Ads Account Using Customer Match Lists to Maximize Leads in Ads?
I have the data to prove why it should be. All of my clients who are using their customer data for remarketing purposes are seeing awesome results that are helping
Why You Need Point of Sale Marketing in Digital Retailing
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Explore SEO
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
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What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Do You Know What SOV Is? Share of Voice (SOV) is your brand’s market visibility among your competitors. SOV usually refers to paid search advertising, but can also be used to
Marketing Hack: How to Rank for Old Content
October 28, 2020
Chances are, you probably have some content on your website that’s performing quite well… Low bounce rate Gains plenty of qualified traffic Has a great conversion rate That usually means
Is Your Google Ads Account Using Customer Match Lists to Maximize Leads in Ads?
October 28, 2020
I have the data to prove why it should be. All of my clients who are using their customer data for remarketing purposes are seeing awesome results that are helping
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
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How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
3 Video Ideas for Social Media Advertising
August 31, 2020
Your Dictionary To Universal Facebook Terms
July 31, 2020
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More Blogs
Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
Why Is (not set) Appearing In My Google Analytics Behavior Report?
Are you currently seeing (not set) traffic when viewing the Behavior Report in Google Analytics? This can happen for a few different reasons. First, let’s define what the function (not
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
Your Dictionary To Universal Facebook Terms
In my last blog post, I discussed what KPIs are relevant to specific campaigns that you have running. However, if you are unfamiliar with Facebook Ads Manager, these KPIs could
Does My Meta Description Still Matter in 2020?
There is a significant amount of uncertainty and confusion surrounding meta descriptions among many SEO and content specialists in the digital marketing world. Do meta descriptions actually affect SERP results?
How To Optimize Your Digital Marketing Content
If you’ve read anything about SEO or content marketing, then you have probably seen people say that content is king and that you need to write high-quality web copy. This
Marketing Effectively Through A Crisis
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
Did You Meet Your Sales Goals in May?
My clients did–in a pandemic. Nearly all my clients exceeded their new and used car sales goals in May – with some having record sales months. How? Every dealership is
The Importance of Using Hyperlinks Within Your Digital Marketing Content
If you’re not already familiar with the term, a hyperlink is a word or phrase in digital content that, when clicked, redirects a user to another web page with related
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
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Glorious Fashion
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
Engaging Customers Where and When They Want To
Speaking with a friend recently, we shared how being on lockdown from COVID-19 has been good in many ways. It has slowed each of us down from traveling, allowing us
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On Point
Decorate Your Home
What is SOV? And Do You Have Your Fair Share of it?
Marketing Hack: How to Rank for Old Content
Is Your Google Ads Account Using Customer Match Lists to Maximize Leads in Ads?
Why You Need Point of Sale Marketing in Digital Retailing