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Three New Year’s Tips Automotive Content Writers Need to Have in 2021
After What Seemed Like and Eternity… 2021 is finally here! Another year means another chance to move forward and find ways to improve. For content marketing writers, we should be
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory
Recently, Facebook announced three new offerings that will make it easier for automotive dealerships to display and promote their vehicle inventory across the platform. While Facebook is constantly rolling out
The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
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Glenn Pasch
Are You Helping or Confusing Your Customers?
January 18, 2021
Most consumers considering a high-priced purchase such as an automobile, will need assistance in the decision making process. With so much information available on the internet, businesses need to create
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
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The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
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Are You Helping or Confusing Your Customers?
January 18, 2021
Most consumers considering a high-priced purchase such as an automobile, will need assistance in the decision making process. With so much information available on the internet, businesses need to create
Google Ads: Automotive Search Volume Interest and 3 Major Trends of 2020
January 6, 2021
1. OEM MARKET SHARE General Motors is the top manufacturer, followed by Ford and Toyota Motor Companies, with Tesla being the lowest manufacturer. Keep in mind that this market share
Three New Year’s Tips Automotive Content Writers Need to Have in 2021
January 6, 2021
After What Seemed Like and Eternity… 2021 is finally here! Another year means another chance to move forward and find ways to improve. For content marketing writers, we should be
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory
January 6, 2021
Recently, Facebook announced three new offerings that will make it easier for automotive dealerships to display and promote their vehicle inventory across the platform. While Facebook is constantly rolling out
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Explore and travel the world
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Ten Steps To Digital Retailing Success
September 11, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
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More Blogs
Easy Facebook Business Page Optimizations
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
What is SOV? And Do You Have Your Fair Share of it?
Do You Know What SOV Is? Share of Voice (SOV) is your brand’s market visibility among your competitors. SOV usually refers to paid search advertising, but can also be used to
Marketing Hack: How to Rank for Old Content
Chances are, you probably have some content on your website that’s performing quite well… Low bounce rate Gains plenty of qualified traffic Has a great conversion rate That usually means
Is Your Google Ads Account Using Customer Match Lists to Maximize Leads in Ads?
I have the data to prove why it should be. All of my clients who are using their customer data for remarketing purposes are seeing awesome results that are helping
Why You Need Point of Sale Marketing in Digital Retailing
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
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3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
Why Is (not set) Appearing In My Google Analytics Behavior Report?
Are you currently seeing (not set) traffic when viewing the Behavior Report in Google Analytics? This can happen for a few different reasons. First, let’s define what the function (not
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
July 31, 2020
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Are You Helping or Confusing Your Customers?
Google Ads: Automotive Search Volume Interest and 3 Major Trends of 2020
Three New Year’s Tips Automotive Content Writers Need to Have in 2021
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory