See What's New
Three New Year’s Tips Automotive Content Writers Need to Have in 2021
After What Seemed Like and Eternity… 2021 is finally here! Another year means another chance to move forward and find ways to improve. For content marketing writers, we should be
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory
Recently, Facebook announced three new offerings that will make it easier for automotive dealerships to display and promote their vehicle inventory across the platform. While Facebook is constantly rolling out
The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Check In With
Glenn Pasch
Are You Helping or Confusing Your Customers?
January 18, 2021
Most consumers considering a high-priced purchase such as an automobile, will need assistance in the decision making process. With so much information available on the internet, businesses need to create
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Dig Deep
Explore SEO
The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
On Flight
Travel & Explore the world
Are You Helping or Confusing Your Customers?
January 18, 2021
Most consumers considering a high-priced purchase such as an automobile, will need assistance in the decision making process. With so much information available on the internet, businesses need to create
Google Ads: Automotive Search Volume Interest and 3 Major Trends of 2020
January 6, 2021
1. OEM MARKET SHARE General Motors is the top manufacturer, followed by Ford and Toyota Motor Companies, with Tesla being the lowest manufacturer. Keep in mind that this market share
Three New Year’s Tips Automotive Content Writers Need to Have in 2021
January 6, 2021
After What Seemed Like and Eternity… 2021 is finally here! Another year means another chance to move forward and find ways to improve. For content marketing writers, we should be
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory
January 6, 2021
Recently, Facebook announced three new offerings that will make it easier for automotive dealerships to display and promote their vehicle inventory across the platform. While Facebook is constantly rolling out
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Explore and travel the world
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Ten Steps To Digital Retailing Success
September 11, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Further Reading
More Blogs
Three Things Successful Leaders Never Say
Having traveled all over the globe for my business, I’ve had the privilege of meeting leaders across all kinds of industries and from any background imaginable. Separating the good leaders
Why Emotions Are Killing Your Bottom Line
One of the biggest points of discussion at my workshop for NADA 2019 in San Francisco was the stress for dealership owners, marketers and General Managers who bear the burden
Don’t Just Talk, EXECUTE!
We have all been in those meetings where everyone has great ideas and plans, and as soon as everyone leaves the meeting, the same enthusiasm that was displayed with those
Developing And Executing A Social Media Plan
The late, great, Robin Williams said, “No matter what people tell you, words and ideas can change the world.” We are all capable of crafting ideas that can inspire potential
Executing PPC In A Digital World
In today’s digital world, there’s a lot of discussion out there about the importance of creating and implementing a sound PPC strategy. However, Ad platforms are complex and just because
PCG will be at NADA
The 2019 NADA conference will be full of opportunities to grow your business, and if you’re planning on going, you won’t want to miss out on the chance to speak
3 Questions to Ask Denise at #NADASHOW
A new year means the start of the most comprehensive auto conference in the world, and with it comes new advancements, strategies and marketing techniques. With changes being made to
On Style
Glorious Fashion
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
July 31, 2020
No Comments
On Air
Watch Animag's Video Channel
Lorem ipsum dolor sit amet, consectetur acing elit alora sedo eiusmod tempor incididunt ut labore magna aliq.
On Point
Decorate Your Home
Are You Helping or Confusing Your Customers?
Google Ads: Automotive Search Volume Interest and 3 Major Trends of 2020
Three New Year’s Tips Automotive Content Writers Need to Have in 2021
3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory