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How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
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Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
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The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
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The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
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How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
Further Reading
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Tips & Advice for Managing your Google My Business in a Covid-19 World
Before we begin, I just want to say, please stay safe and make sure that you are practicing social distancing wherever you go. Thank you! This past Saturday morning, March
How to Transition Your Team to Remote Work
Making the decision to move to a remote working environment takes a lot of planning. Having to make this decision quickly or having it thrust upon your company is even
What is the Role of a Marketing Manager?
This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being in the position for multiple years. Even
Utilizing Content Calendars To Maximize Your Social Media Strategy
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What Not to Do for Google Ads PPC Campaigns
Google Ads, the former AdWords, has many different options to confuse the inexperienced new user as well as the experienced marketer. How do you know what is going to be
How to Respond to Questions on Google My Business
Have you taken a look at your live Google My Business listing lately? Reviews and photos aren’t the only elements people can contribute to on your GMB listing–they can pose
Why Can’t You Just Answer My Question?
In the immortal words of Pink Floyd, “Is there anybody out there?” I‘ll take some artistic liberties and edit that to say, “Is there anybody who’s going to answer my
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between
Why Should You Treat Service Advisors Like Salespeople
While speaking with a friend about the business division they oversee, they mentioned their CEO, after many years, finally came to a conference to show support. Many on their team
A Beginner’s Guide to Schema Markup
The landscape of SEO looks different every year, and 2020 is no exception. Schema markup is turning heads across the industry, and for good reason–Google loves it. While it isn’t
5 Ways to Find Blog Ideas When You’re Stuck
If you’re eager to create popular blogs that will garner plenty of traffic from Google and other social networks, it is imperative that you create a steady stream of interesting,
Four Best Practices When It Comes To Facebook Advertising
Facebook advertising can be as simple or as complex as you want it to be. However, these four basic principles apply to the most intricate ads, as well as the
Is 2020 Finally the Year of Fixed Operations?
Think about this: what if you were responsible for the ROI from two teams you ran? One of them is front and center. You give them your love and support,
Connecting Employees to Your Marketing Messages
Marketing claims are bombarding consumers all the time. Experts differ on the exact number, but reports have concluded that individuals can see over 5000 ads a day–a whirlwind of ads
On Style
Glorious Fashion
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
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