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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
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Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
Further Reading
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A Beginner’s Guide to Schema Markup
The landscape of SEO looks different every year, and 2020 is no exception. Schema markup is turning heads across the industry, and for good reason–Google loves it. While it isn’t
5 Ways to Find Blog Ideas When You’re Stuck
If you’re eager to create popular blogs that will garner plenty of traffic from Google and other social networks, it is imperative that you create a steady stream of interesting,
Four Best Practices When It Comes To Facebook Advertising
Facebook advertising can be as simple or as complex as you want it to be. However, these four basic principles apply to the most intricate ads, as well as the
Is 2020 Finally the Year of Fixed Operations?
Think about this: what if you were responsible for the ROI from two teams you ran? One of them is front and center. You give them your love and support,
Connecting Employees to Your Marketing Messages
Marketing claims are bombarding consumers all the time. Experts differ on the exact number, but reports have concluded that individuals can see over 5000 ads a day–a whirlwind of ads
Keeping Your Target Audience In Mind
Talking face-to-face is very different from writing. When we have conversations, we know who we’re talking to and thus, we know who are audience is. We can adjust our speed
Before Adding New Resolutions, Focus on This
The new year is a time of reflection for many of us. A review, of sorts. How did the past year go for us? How well did our business perform?
5 Tips To Prevent Google Ads From Being Rejected
“Mr. Smith…” a voice says from the distance. “Would you mind coming here for a second?” With a swift motion and a slight turn of the wrist, he puts his
Are you Fully Optimizing your YouTube Videos?
Watching a video is easier than reading pages of information, which is why businesses are creating videos for consumers. Whether it is to learn about a product, educate yourself, or
Hidden Waste Costing Businesses $$$$$ : Dependent Leadership
Employee turnover is always mentioned as having a negative impact on business. It costs 3X the salary to replace someone who leaves your company. This situation, although not ideal, is
Why Content Still Reigns as King
In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. After almost 25 years, many digital marketing professionals still believe that content is still king, but
Why You Should Have A Social Media Specialist In Your Corner
When it comes to paid Social Media Marketing, many people think they have it down pat. A decent graphic, a savvy ad copy, and a call to action headline are
Readability As A Digital Content Metric
You worked hard for your smarts and, like any self-respecting egoist, need others to acknowledge it. If this sounds like you, you’re in good company. While it might be intuitive
Shifting Your Focus: Modern Retailing in 2020
With the emergence of Carvana, the quest for selling cars online has begun to creep into the strategy of franchise car dealerships across the US. For many of these dealers,
Running to Relieve Workday Stress
Work-related stress is universal, and it can affect your life both inside and outside of the office. Sitting at a desk can also contribute to a sense of lethargy and
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Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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