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How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
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Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
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Explore SEO
The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
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The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
Explore and travel the world
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
Further Reading
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Before Adding New Resolutions, Focus on This
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Why You Should Have A Social Media Specialist In Your Corner
When it comes to paid Social Media Marketing, many people think they have it down pat. A decent graphic, a savvy ad copy, and a call to action headline are
Readability As A Digital Content Metric
You worked hard for your smarts and, like any self-respecting egoist, need others to acknowledge it. If this sounds like you, you’re in good company. While it might be intuitive
Shifting Your Focus: Modern Retailing in 2020
With the emergence of Carvana, the quest for selling cars online has begun to creep into the strategy of franchise car dealerships across the US. For many of these dealers,
Running to Relieve Workday Stress
Work-related stress is universal, and it can affect your life both inside and outside of the office. Sitting at a desk can also contribute to a sense of lethargy and
3 Things to Know About Google Algorithm Updates & SEO
In the world of digital marketing, Google algorithm updates can seem like the boogeyman. The mere mention of one, impending or otherwise, can send search engine optimization practitioners into a
3 Facebook Advertising Mistakes You Might Be Making
1.Campaign Budget Optimization vs. Ad Set Budget Facebook Ads Manager offers two budget options for advertisers when creating campaigns. Campaign Budget Optimization (CBO) allows advertisers to set their budget
Why Your Online Customers Think You Don’t Care
For years, automotive dealerships have been calling their websites their “Virtual Showroom”. The thought was to place all of their inventory online along with marketing messages to inspire visitors to
Mobility is Key
As we move into the next decade, our SEO tactics need a little fine-tuning. It’s been no secret for quite a few years now that mobile traffic is taking up
The Perfect Recipe to A Successful Marketing Plan
The slight dip in temperature, the changing of the leaves, and Michaels’ massive inventory of seasonal decor all point to one thing—Halloween is upon us, and with this spooky holiday
On Style
Glorious Fashion
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
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