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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
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Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
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3 Things to Know About Google Algorithm Updates & SEO
In the world of digital marketing, Google algorithm updates can seem like the boogeyman. The mere mention of one, impending or otherwise, can send search engine optimization practitioners into a
3 Facebook Advertising Mistakes You Might Be Making
1.Campaign Budget Optimization vs. Ad Set Budget Facebook Ads Manager offers two budget options for advertisers when creating campaigns. Campaign Budget Optimization (CBO) allows advertisers to set their budget
Why Your Online Customers Think You Don’t Care
For years, automotive dealerships have been calling their websites their “Virtual Showroom”. The thought was to place all of their inventory online along with marketing messages to inspire visitors to
Mobility is Key
As we move into the next decade, our SEO tactics need a little fine-tuning. It’s been no secret for quite a few years now that mobile traffic is taking up
The Perfect Recipe to A Successful Marketing Plan
The slight dip in temperature, the changing of the leaves, and Michaels’ massive inventory of seasonal decor all point to one thing—Halloween is upon us, and with this spooky holiday
Maximize Your Social Advertising with Facebook Event Setup Tool
While tracking your campaigns, have you ever wondered what people are doing when they land on your site? You see you have all these landing page views, impressions, and reached
Lead Form Or No Lead Form: FormGate
Digital Retailing (DR) is coming to retail automotive. For those who do not understand, DR is creating a process where consumers can begin their shopping and purchase of a vehicle
Two Important Things to Adjust Before Q4
Every year, Q4 is a make or break timeframe for businesses. It can make up for a average year or it can sabotage a decent year. For auto dealerships it’s
Business Benefits for Utilizing Google My Business
If you own a business and have not heard of Google My Business or are not using Google My Business, why not? Google My Business is not only free, but
Becoming The Boss Of Your Day
The 24 hours each day gives us is the most precious tool we have. It is a common theme amongst many that we feel the day does not give us
How The Characters of The Office Got Their Work Done – and Had Fun Doing It
As classic as the American dream, NBC’s workplace mockumentary The Office highlighted the day-to-day happenings of a small Scranton paper company. From countless conference room meetings and company Christmas parties
Auto Dealerships: It’s about the Experience. What you Can Learn from 2 Franchise Restaurants
Recently while traveling with family, we stopped at a chain style restaurant to grab some lunch. My one son wanted pancakes, the other a burger. Soup and salad for my
How to Avoid Dropping the Digital Retailing Handoff
There is a change happening in the automotive industry. Many dealers are beginning to embrace the concept of Digital Retailing. In simple terms, they are providing tools on their websites
Are You Making The Same Mistakes You Hate In Others?
Congratulations! You have just been hired or promoted to lead a team. As the excitement subsides, your first day approaches and for many new managers, you vow to be different
Take the Shortest Route and Arrive in Ill Humor
Ah, yes, August–the perfect time to think about hockey. I do that quite frequently, it’s my favorite game of them all, full of great parables for life. Sure, everyone wants
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Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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