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How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

The Do’s and Don’ts of UTM Tags

If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts

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Glenn Pasch

The Key Differentiator for Dealership Success in 2021

2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Glenn-Pasch-Blog-Selling-Change-To-Management-Two-Men-Discussing

How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

digital-retailing-success-user-interface

Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them

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The Key Differentiator for Dealership Success in 2021

2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Easy Facebook Business Page Optimizations

At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My

Glenn-Pasch-Blog-Selling-Change-To-Management-Two-Men-Discussing

How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

The Do’s and Don’ts of UTM Tags

If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts

Content Writing Tips & Tricks

Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever

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Who Is My Audience

Keeping Your Target Audience In Mind

Talking face-to-face is very different from writing. When we have conversations, we know who we’re talking to and thus, we know who are audience is. We can adjust our speed

Content Is King

Why Content Still Reigns as King

In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. After almost 25 years, many digital marketing professionals still believe that content is still king, but

Content Readability

Readability As A Digital Content Metric

You worked hard for your smarts and, like any self-respecting egoist, need others to acknowledge it. If this sounds like you, you’re in good company. While it might be intuitive

Work Life Balance

Running to Relieve Workday Stress

Work-related stress is universal, and it can affect your life both inside and outside of the office. Sitting at a desk can also contribute to a sense of lethargy and

Digital Retailing

Why Your Online Customers Think You Don’t Care

For years, automotive dealerships have been calling their websites their “Virtual Showroom”. The thought was to place all of their inventory online along with marketing messages to inspire visitors to

Mobile Friendly

Mobility is Key

As we move into the next decade, our SEO tactics need a little fine-tuning. It’s been no secret for quite a few years now that mobile traffic is taking up

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