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How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
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Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
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Explore SEO
The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
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The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
Explore and travel the world
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
Further Reading
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Maximize Your Social Advertising with Facebook Event Setup Tool
While tracking your campaigns, have you ever wondered what people are doing when they land on your site? You see you have all these landing page views, impressions, and reached
Lead Form Or No Lead Form: FormGate
Digital Retailing (DR) is coming to retail automotive. For those who do not understand, DR is creating a process where consumers can begin their shopping and purchase of a vehicle
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Every year, Q4 is a make or break timeframe for businesses. It can make up for a average year or it can sabotage a decent year. For auto dealerships it’s
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How The Characters of The Office Got Their Work Done – and Had Fun Doing It
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Auto Dealerships: It’s about the Experience. What you Can Learn from 2 Franchise Restaurants
Recently while traveling with family, we stopped at a chain style restaurant to grab some lunch. My one son wanted pancakes, the other a burger. Soup and salad for my
How to Avoid Dropping the Digital Retailing Handoff
There is a change happening in the automotive industry. Many dealers are beginning to embrace the concept of Digital Retailing. In simple terms, they are providing tools on their websites
Are You Making The Same Mistakes You Hate In Others?
Congratulations! You have just been hired or promoted to lead a team. As the excitement subsides, your first day approaches and for many new managers, you vow to be different
Take the Shortest Route and Arrive in Ill Humor
Ah, yes, August–the perfect time to think about hockey. I do that quite frequently, it’s my favorite game of them all, full of great parables for life. Sure, everyone wants
Optimizing PPC For Voice Search
Among the roaring chatter of the bar, a friendly but anxious banter is occurring. “WHAT?! There’s no way the Cheetah is the fastest animal on the planet!” “Well it isn’t
The Power of Social Media Stories
Chances are if you use Facebook or Instagram, you’ve probably seen the “stories” option that appears at the top of your feed. Stories are a powerful way to increase your
Dealers: Want to Stop Losing a Million Dollars a Year?
Recently I performed 10 Dealer Audits for a Manufacturer and the Results Blew Me Away (Not in a Good Way) 9 out of 10 did not have a consistent process
Is Fear Helpful for Leaders?
Fear. We have all felt it. That prickly sense through our body when uncertainty lurks ahead. We ask ourselves, “Should we make this change?” Over time, many leaders come to
The Impact of the Forgetting Curve
Imagine this all-too-familiar scene: a sales meeting with 15 salespeople and the manager. Once all of the business is completed it is time for daily training. A sales trainer’s video
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3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
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