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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
Explore and travel the world
Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
Further Reading
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Optimizing PPC For Voice Search
Among the roaring chatter of the bar, a friendly but anxious banter is occurring. “WHAT?! There’s no way the Cheetah is the fastest animal on the planet!” “Well it isn’t
The Power of Social Media Stories
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Fear. We have all felt it. That prickly sense through our body when uncertainty lurks ahead. We ask ourselves, “Should we make this change?” Over time, many leaders come to
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Why Self Awareness is Critical for Business Success
How often as a business leader do you think about self-awareness? It’s important to take a moment, look in the mirror, and ask yourself the tough questions. What don’t I
How to Conquer Creative Blocks
Feeling stuck in a creative rut? You’re not the only one! It’s tough staying motivated and inspired all the time, but chances are if you’re working in a creative field,
Who Are You Reaching? Different Audience Types For Facebook Advertising
You have outlined your Facebook campaign. You know how long you want to run the ad for and what the objective will be. One question still remains: who are you
How to Unblock Robots.txt & Remove ‘noindex’ on WordPress
Having trouble getting your WordPress website crawled or indexed in search? When you log in to Google’s Search Console and request indexing are you being met with all sorts of
4 Keys to Getting More Accomplished Every Day
“The day just got away.” “I always feel behind.” “I feel overwhelmed.” “Why does this always happen to me?” “If only they would leave me alone to do my job!”
Why Training Doesn’t Always Work
Training should be viewed as an investment in your employees. It allows their skills to improve, thus delivering better performance for your business and your customers. Unfortunately, not all training
Why Installation Is Not Implementation
Imagine you are changing a piece of technology in your business. You contact the appropriate vendor, negotiate the price and agree to a delivery date for the product. They arrive
6 Reasons Why You Should Invest in SEO
Are you investing in SEO for your website? Learn from SEO Specialist, Eric, why it is important to invest in SEO. Check out these reasons why you should be
Making Time For Time Management
No matter how you slice your time, there are always only 24 hours in a day. Like many adults, you spend part of the day at work, struggling to tackle
Break The Wheel: The Daenerys Targaryen Marketing Plan
Game of Thrones (the TV show) is officially over. Now that the dust at Kings Landing has finally settled and the clanging of bells has faded off into the distance,
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Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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