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Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
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The Do’s and Don’ts of UTM Tags
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Glenn Pasch

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2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Why You Need Point of Sale Marketing in Digital Retailing
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”

Ten Steps To Digital Retailing Success
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The Do’s and Don’ts of UTM Tags
What You Need To Know About Google’s New Passage Indexing Update
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The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Easy Facebook Business Page Optimizations
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc

The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
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Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever


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How To Drive Traffic to Google My Business Using Social Media Advertising

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Ah, yes, August–the perfect time to think about hockey. I do that quite frequently, it’s my favorite game of them all, full of great parables for life. Sure, everyone wants

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Fear. We have all felt it. That prickly sense through our body when uncertainty lurks ahead. We ask ourselves, “Should we make this change?” Over time, many leaders come to

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Imagine this all-too-familiar scene: a sales meeting with 15 salespeople and the manager. Once all of the business is completed it is time for daily training. A sales trainer’s video
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Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,

What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner

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When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,

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