See What's New
Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
Check In With
Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
Dig Deep
Explore SEO
Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
On Flight
Travel & Explore the world
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
Explore and travel the world
Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
Further Reading
More Blogs
How To Measure Success While Utilizing Paid Social Advertising
“I love what we are doing on social, I see my ads, the numbers look great, but how do I know if it’s really working?” Time and time again clients
The Comfort Trap Of Success
Does achievement kill desire? Does winning dull inner drive? How can businesses keep pushing further while celebrating success? These questions have been debated for years by leaders of teams and
I Can’t Get My Employees To Do What I Need Them To Do
Does this conversation seem familiar? You: “Am I seeing these metrics correctly? They are way off what they should be.” Them: “Yes. They are correct.” You: “What’s going on
There Is Always Time for Training
Salespeople have always loved the movie “Glengarry Glen Ross,” where Alec Baldwin goes on a tirade about “Coffee is for Closers” and “ABC: Always Be Closing.” Teams have chanted this
Auto Marketing To Generation Z
By the year 2020, nearly 40% of all consumers will belong to Generation Z. A title given to those born after 1995, Generation Z is comprised of true digital natives;
Are You Ready For Your Close-Up?
Since the inception of the internet, search engine optimization (SEO) has evolved exponentially to keep up with the ever-changing algorithms that search engines such as Google, implement to best help
Five Ways To Make Your Cubicle Feel Like Home
It’s Monday. Again. As if being controlled by some otherworldly power, you somehow rise out of bed, go about your morning routine, struggle through your commute, and arrive at work
3 Reasons Why Your Business Should be Utilizing Influencer Marketing
You might be asking yourself “Well…what is influencer marketing?” Influencer marketing is a strategy that involves a business partnering with an online influencer to help promote a business or product.
4 Quick Tips For Writing Effective PPC Ad Copy
Reaching into your cabinet, you find your favorite spoon, still stained from the previous day with an all-too-familiar amber hue. A heaping tablespoon of coffee grind is needed to help
The 5 Minute Pause to Improve Customer Experience
If you happen to be at work, I want you to stop reading for a moment. I want you to take a look around you. Go find a location where
A Sense of Urgency for Potential Customers
Recently, I shared some of the findings from PCG Digital Marketing and our Lead Handling Audits at The Innovative Dealer Summit. One of the areas which drew the most interest
3 Tips On Succeeding At Voice Search
By now we all probably know who Siri, Google, Alexa, and Cortana are. Not only are they present in a majority of our lives, but they are starting to take
The Process Is The Product
I was always one of those procrastinators. I made it through a writing degree by pounding out seven or ten pages of content in single late-night bursts, depending entirely on
3 Ways Successful People Structure Their Day
“I have to talk to a client today. I must present an audit. After lunch, I’m meeting with my team to discuss strategy. After checking my email, I have to
How To Stay On Track With Your Goals
With the approach of Quarter 2, this is the perfect time to reboot your energy and review the status of your 2019 goals. Don’t know where to start? Here’s how:
On Style
Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
On Air
Watch Animag's Video Channel
Lorem ipsum dolor sit amet, consectetur acing elit alora sedo eiusmod tempor incididunt ut labore magna aliq.
