
How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
Glenn Pasch

The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Why You Need Point of Sale Marketing in Digital Retailing
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”

Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
Explore SEO
The Do’s and Don’ts of UTM Tags
What You Need To Know About Google’s New Passage Indexing Update
Content Writing Tips & Tricks
What is SOV? And Do You Have Your Fair Share of it?
Marketing Hack: How to Rank for Old Content
Travel & Explore the world

The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Easy Facebook Business Page Optimizations
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc

The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever


Explore and travel the world


How To Drive Traffic to Google My Business Using Social Media Advertising

PCG Drives More Than Just Car Dealer Success

How To Successfully Train New Hires Remotely

4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
More Blogs

Why Self Awareness is Critical for Business Success
How often as a business leader do you think about self-awareness? It’s important to take a moment, look in the mirror, and ask yourself the tough questions. What don’t I

How to Conquer Creative Blocks
Feeling stuck in a creative rut? You’re not the only one! It’s tough staying motivated and inspired all the time, but chances are if you’re working in a creative field,

Who Are You Reaching? Different Audience Types For Facebook Advertising
You have outlined your Facebook campaign. You know how long you want to run the ad for and what the objective will be. One question still remains: who are you

How to Unblock Robots.txt & Remove ‘noindex’ on WordPress
Having trouble getting your WordPress website crawled or indexed in search? When you log in to Google’s Search Console and request indexing are you being met with all sorts of

4 Keys to Getting More Accomplished Every Day
“The day just got away.” “I always feel behind.” “I feel overwhelmed.” “Why does this always happen to me?” “If only they would leave me alone to do my job!”

Why Training Doesn’t Always Work
Training should be viewed as an investment in your employees. It allows their skills to improve, thus delivering better performance for your business and your customers. Unfortunately, not all training

Why Installation Is Not Implementation
Imagine you are changing a piece of technology in your business. You contact the appropriate vendor, negotiate the price and agree to a delivery date for the product. They arrive
6 Reasons Why You Should Invest in SEO
Are you investing in SEO for your website? Learn from SEO Specialist, Eric, why it is important to invest in SEO. Check out these reasons why you should be

Making Time For Time Management
No matter how you slice your time, there are always only 24 hours in a day. Like many adults, you spend part of the day at work, struggling to tackle

Break The Wheel: The Daenerys Targaryen Marketing Plan
Game of Thrones (the TV show) is officially over. Now that the dust at Kings Landing has finally settled and the clanging of bells has faded off into the distance,

How To Measure Success While Utilizing Paid Social Advertising
“I love what we are doing on social, I see my ads, the numbers look great, but how do I know if it’s really working?” Time and time again clients

The Comfort Trap Of Success
Does achievement kill desire? Does winning dull inner drive? How can businesses keep pushing further while celebrating success? These questions have been debated for years by leaders of teams and

I Can’t Get My Employees To Do What I Need Them To Do
Does this conversation seem familiar? You: “Am I seeing these metrics correctly? They are way off what they should be.” Them: “Yes. They are correct.” You: “What’s going on

There Is Always Time for Training
Salespeople have always loved the movie “Glengarry Glen Ross,” where Alec Baldwin goes on a tirade about “Coffee is for Closers” and “ABC: Always Be Closing.” Teams have chanted this

Auto Marketing To Generation Z
By the year 2020, nearly 40% of all consumers will belong to Generation Z. A title given to those born after 1995, Generation Z is comprised of true digital natives;
Glorious Fashion

3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,

What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner

Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,

Watch Animag's Video Channel
