Blog - PCG Digital

PCG BLOG

Latest Articles & Updates

Latest Release

March 27, 2024

A Marketer’s Guide to Meta Conversions API

Explore the critical role of Meta’s Conversions API in enhancing marketing efforts in a privacy-focused digital landscape.

By Chloe McGinley

February 17, 2021

Utilizing Near Me Keywords in Automotive Fixed Ops Campaigns

We pull out our mobile devices, open up Google, and…

February 15, 2021

The Importance of Including Fixed Ops in SEO Strategy

When creating an overall SEO strategy for your website, it…

February 8, 2021

Best Super Bowl 2021 Car Commercials

Last night’s Super Bowl started with a low rumble. It’s…

February 2, 2021

To Train or Not to Train: That is the Question (of Cost)

Many of you already participating on the new social media…

January 18, 2021

Are You Helping or Confusing Your Customers?

Most consumers considering a high-priced purchase such as an automobile,…

January 6, 2021

Google Ads: Automotive Search Volume Interest and 3 Major Trends of 2020

1. OEM MARKET SHARE General Motors is the top manufacturer,…

January 6, 2021

Three New Year’s Tips Automotive Content Writers Need to Have in 2021

After What Seemed Like and Eternity… 2021 is finally here!…

January 6, 2021

3 New Facebook Updates Helping Dealerships Showcase Their Vehicle Inventory

Recently, Facebook announced three new offerings that will make it…

January 4, 2021

2021: The Year Customer Experience Needs to Dominate Your Strategy

2020 brought many new experiences for consumers regarding their shopping…

December 7, 2020

How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay…

December 2, 2020

Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition

An Unprecendented Shopping Season “More than 70% of shoppers will…

December 1, 2020

The Do’s and Don’ts of UTM Tags

If you want to use UTM tags but you’ve only…

November 1, 2020

What is SOV? And Do You Have Your Fair Share of it?

Do You Know What SOV Is? Share of Voice (SOV)…

October 28, 2020

Marketing Hack: How to Rank for Old Content

Chances are, you probably have some content on your website…

October 28, 2020

Is Your Google Ads Account Using Customer Match Lists to Maximize Leads in Ads?

I have the data to prove why it should be….

October 13, 2020

Why You Need Point of Sale Marketing in Digital Retailing

If you aren’t leveraging point of sale marketing in your…

September 28, 2020

How To Drive Traffic to Google My Business Using Social Media Advertising

Are you leaving room in your budget for Fixed Ops?…

September 11, 2020

Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for…

Revitalize Your Strategy with a FREE Marketing Audit

The expert team at PCG Digital will evaluate your dealerships SEO, SEM, and Social channels to ensure a success-driven approach