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Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them

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Glenn Pasch

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Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them

Marketing Effectively Through A Crisis

Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,

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Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them

Remote Training

How To Successfully Train New Hires Remotely

2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying

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3 Video Ideas for Social Media Advertising

Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,

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The Merry-Go-Round of Managers

“I would like to introduce our new manager Bob. He will be taking over the team. He came recommended to us from a very successful dealership. I would like you

Don’t Forget to Market Your Pivot to Digital Retailing

Pivot: A person or thing on which something depends or turns; the central or crucial factor. The act of turning on or as if on a pivot. In business, the term pivot has become synonymous with change. For many leaders, the struggle of deciding if you need to pivot or when and how you

Top Five Free Tools for Writers

Writing isn’t always easy; sometimes your thoughts are too disorganized or the words simply won’t flow. Thankfully, there are plenty of free writing and content creation tools to help you

Rethinking Your Marketing Team

Let me set the scene for you–an unpleasant Monday morning sales meeting is centered around a discussion of lack of sales, and you ask for everyone’s input, which goes something

You May Be Blaming the Wrong Person

Marketing conference season is in full swing and more presenters are sharing statistics regarding ad spend and their results to their audiences. One of the statistics concerning automotive dealers in

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