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Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
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The Do’s and Don’ts of UTM Tags
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Glenn Pasch

The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Why You Need Point of Sale Marketing in Digital Retailing
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”

Ten Steps To Digital Retailing Success
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The Do’s and Don’ts of UTM Tags
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The Key Differentiator for Dealership Success in 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Easy Facebook Business Page Optimizations
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My

How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc

The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever


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How To Drive Traffic to Google My Business Using Social Media Advertising

PCG Drives More Than Just Car Dealer Success

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Education Is The Key to Success In Digital Marketing
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