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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
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Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
Further Reading
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The Merry-Go-Round of Managers
“I would like to introduce our new manager Bob. He will be taking over the team. He came recommended to us from a very successful dealership. I would like you
Education Is The Key to Success In Digital Marketing
One of the most important keys to success in the digital world is educating yourself. We are in an industry that is constantly changing, here are a few tips on
Don’t Forget to Market Your Pivot to Digital Retailing
Pivot: A person or thing on which something depends or turns; the central or crucial factor. The act of turning on or as if on a pivot. In business, the term pivot has become synonymous with change. For many leaders, the struggle of deciding if you need to pivot or when and how you
How The FYRE Festival Inspired My Auto-Marketing
We all need inspiration from somewhere, even if that somewhere is the world’s biggest failed music festival in history. If you’re unfamiliar with the festival (or lack thereof), allow me
Facebook’s Big NADA Announcement; A Rebrand of Dynamic Ads for Auto
Who doesn’t love a good rebrand?! I know I sure do, and I’m thrilled Facebook announced their newest one at this year’s NADA Show. As of January 25th, the social
How To Really Understand If Your Google Paid Search Ads Are Showing Up
Running Google Ads campaigns by yourself can seem daunting, but that’s why you hired a marketing agency! After a few months and few thousand dollars worth of ad spend, you’ve
Top Five Free Tools for Writers
Writing isn’t always easy; sometimes your thoughts are too disorganized or the words simply won’t flow. Thankfully, there are plenty of free writing and content creation tools to help you
It’s Time For The Office To Be Eco-Friendly
The average individual spends 40+ hours a week in an office setting for their day job. That is a large chunk of our lives that wind up hanging around in
Rethinking Your Marketing Team
Let me set the scene for you–an unpleasant Monday morning sales meeting is centered around a discussion of lack of sales, and you ask for everyone’s input, which goes something
Do You Know Where Your Marketing Spend Is?
“It’s 10 o’clock. Do you know where your children are?” As a child of the 70’s and 80’s, I remember a local news station would broadcast this message every night
You May Be Blaming the Wrong Person
Marketing conference season is in full swing and more presenters are sharing statistics regarding ad spend and their results to their audiences. One of the statistics concerning automotive dealers in
Somehow I Manage
“Adapt. React. Readapt. Apt.” Michael Scott’s words have never been truer. In marketing, there is no secret sauce or magic potion. You must try something once, and if it doesn’t
5 Ad Creatives Dealerships Won’t Want To Miss
When it comes to utilizing Facebook Ads Manager, your ad creative is the bread and butter of a successful campaign. Traditionally, dealers tend to stick with single image or standard
5 Best SEO Practices to Include in Your Content in 2019
As we welcome 2019, it’s a good idea to reflect on the changes that happened in the previous year that brought us to where we are today. When it comes
Remarketing Audiences & Engaged Visitor Traffic – A Match Made In Targeting Heaven
A few weeks ago, a prospective client called to discuss their paid search and display campaigns. Their ultimate pain point was that they felt they were spending too much money
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Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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