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How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
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Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
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The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
On Flight
Travel & Explore the world
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
Explore and travel the world
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
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The Merry-Go-Round of Managers
“I would like to introduce our new manager Bob. He will be taking over the team. He came recommended to us from a very successful dealership. I would like you
Education Is The Key to Success In Digital Marketing
One of the most important keys to success in the digital world is educating yourself. We are in an industry that is constantly changing, here are a few tips on
Don’t Forget to Market Your Pivot to Digital Retailing
Pivot: A person or thing on which something depends or turns; the central or crucial factor. The act of turning on or as if on a pivot. In business, the term pivot has become synonymous with change. For many leaders, the struggle of deciding if you need to pivot or when and how you
How The FYRE Festival Inspired My Auto-Marketing
We all need inspiration from somewhere, even if that somewhere is the world’s biggest failed music festival in history. If you’re unfamiliar with the festival (or lack thereof), allow me
Facebook’s Big NADA Announcement; A Rebrand of Dynamic Ads for Auto
Who doesn’t love a good rebrand?! I know I sure do, and I’m thrilled Facebook announced their newest one at this year’s NADA Show. As of January 25th, the social
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Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
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