See What's New
How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
Check In With
Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
Dig Deep
Explore SEO
The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
On Flight
Travel & Explore the world
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
Explore and travel the world
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
Further Reading
More Blogs
How To Really Understand If Your Google Paid Search Ads Are Showing Up
Running Google Ads campaigns by yourself can seem daunting, but that’s why you hired a marketing agency! After a few months and few thousand dollars worth of ad spend, you’ve
Top Five Free Tools for Writers
Writing isn’t always easy; sometimes your thoughts are too disorganized or the words simply won’t flow. Thankfully, there are plenty of free writing and content creation tools to help you
It’s Time For The Office To Be Eco-Friendly
The average individual spends 40+ hours a week in an office setting for their day job. That is a large chunk of our lives that wind up hanging around in
Rethinking Your Marketing Team
Let me set the scene for you–an unpleasant Monday morning sales meeting is centered around a discussion of lack of sales, and you ask for everyone’s input, which goes something
Do You Know Where Your Marketing Spend Is?
“It’s 10 o’clock. Do you know where your children are?” As a child of the 70’s and 80’s, I remember a local news station would broadcast this message every night
You May Be Blaming the Wrong Person
Marketing conference season is in full swing and more presenters are sharing statistics regarding ad spend and their results to their audiences. One of the statistics concerning automotive dealers in
Somehow I Manage
“Adapt. React. Readapt. Apt.” Michael Scott’s words have never been truer. In marketing, there is no secret sauce or magic potion. You must try something once, and if it doesn’t
5 Ad Creatives Dealerships Won’t Want To Miss
When it comes to utilizing Facebook Ads Manager, your ad creative is the bread and butter of a successful campaign. Traditionally, dealers tend to stick with single image or standard
5 Best SEO Practices to Include in Your Content in 2019
As we welcome 2019, it’s a good idea to reflect on the changes that happened in the previous year that brought us to where we are today. When it comes
Remarketing Audiences & Engaged Visitor Traffic – A Match Made In Targeting Heaven
A few weeks ago, a prospective client called to discuss their paid search and display campaigns. Their ultimate pain point was that they felt they were spending too much money
3 Google Analytics Features You Should Be Using
Ah, Google Analytics — a digital marketer’s best friend and worst enemy, depending on the day. While there’s no tips or tricks for improving the data you’ve been dealt, there
Three Things Successful Leaders Never Say
Having traveled all over the globe for my business, I’ve had the privilege of meeting leaders across all kinds of industries and from any background imaginable. Separating the good leaders
Why Emotions Are Killing Your Bottom Line
One of the biggest points of discussion at my workshop for NADA 2019 in San Francisco was the stress for dealership owners, marketers and General Managers who bear the burden
Don’t Just Talk, EXECUTE!
We have all been in those meetings where everyone has great ideas and plans, and as soon as everyone leaves the meeting, the same enthusiasm that was displayed with those
Developing And Executing A Social Media Plan
The late, great, Robin Williams said, “No matter what people tell you, words and ideas can change the world.” We are all capable of crafting ideas that can inspire potential
On Style
Glorious Fashion
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
On Air
Watch Animag's Video Channel
Lorem ipsum dolor sit amet, consectetur acing elit alora sedo eiusmod tempor incididunt ut labore magna aliq.
