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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
Explore and travel the world
Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
Further Reading
More Blogs
3 Google Analytics Features You Should Be Using
Ah, Google Analytics — a digital marketer’s best friend and worst enemy, depending on the day. While there’s no tips or tricks for improving the data you’ve been dealt, there
Three Things Successful Leaders Never Say
Having traveled all over the globe for my business, I’ve had the privilege of meeting leaders across all kinds of industries and from any background imaginable. Separating the good leaders
Why Emotions Are Killing Your Bottom Line
One of the biggest points of discussion at my workshop for NADA 2019 in San Francisco was the stress for dealership owners, marketers and General Managers who bear the burden
Don’t Just Talk, EXECUTE!
We have all been in those meetings where everyone has great ideas and plans, and as soon as everyone leaves the meeting, the same enthusiasm that was displayed with those
Developing And Executing A Social Media Plan
The late, great, Robin Williams said, “No matter what people tell you, words and ideas can change the world.” We are all capable of crafting ideas that can inspire potential
Executing PPC In A Digital World
In today’s digital world, there’s a lot of discussion out there about the importance of creating and implementing a sound PPC strategy. However, Ad platforms are complex and just because
PCG will be at NADA
The 2019 NADA conference will be full of opportunities to grow your business, and if you’re planning on going, you won’t want to miss out on the chance to speak
3 Questions to Ask Denise at #NADASHOW
A new year means the start of the most comprehensive auto conference in the world, and with it comes new advancements, strategies and marketing techniques. With changes being made to
On Style
Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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