PCG Digital x Automotive Standards Council
Follow these steps for websites provided by AutoSync, Dealer Inspire, Dealer On, Dealer eProcess, FlexDealer, Sokal Media, or Team Velocity.
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Send an email to your website provider with a list of contacts that need administrative access to your GA4 property. This would include your staff and any marketing partners (i.e. your Google agency)
Below we’ve included an example email that you can copy to clipboard for convenience:
Hello [Provider Point-of-Contact],
Please send me the measurement ID for the GA4 account that you created for my website. Please add my email and the PCG Digital email as the Administrator. Please also add the following other people with view access: sem2@pcgcompanies.com, [include other emails here].
Thank you!
When you have the measurement ID from your website company, inform all your vendors that they need to send ASC events into this measurement ID. The vendors you should send the email to must be all the software companies on your website, including:
Below we’ve included an example email that you can copy to clipboard for convenience:
Hello [Vendor Point-of-Contact],
Please send all ASC events for your software into this measurement ID: ___________ which was created by my website company. You should be able to send ASC events using the asc_datalayer service. If you do not support the asc_datalayer, we can create a secret key to utilize with the GA4 API.
Thank you!
Every software vendor that is attached to your dealership website should be supporting the ASC Specification, and dealers must make sure that they are sending ASC events properly into their accounts. If the vendor DOES NOT support the asc_datalayer, they can send events using the GA4 API. In order for companies to use the Google API, they will need you to create a secret API key.
Here are the steps to create the secret key for each vendor on your website:
Step 04
Click on the menu choice called “Measurement Protocol API Secrets,” as shown in image. The first time you click here, you will be asked to “review terms” to approve the creation of API keys, so do that.
Dealership managers should send an email to each company that resides on their website, so that every click, hover, swipe, and outcome are sent into the proper GA4 account(s).
The support ticket email can look like this:
Hello [Vendor Point-of-Contact],
Please make sure that you are sending ASC events for [www.yourdealership.com] into my GA4 account with Measurement ID G-257JLST100. Please use this Secret API key to securely send data into this account: [______].
Please let me know when this is completed so I can check to see that ASC events are flowing properly.
Thank you!
Create the 30+ custom dimensions based on the ASC specification. The recommended dimensions are:
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