Putting a name to a “view” can be challenging, especially in our data-driven world. But what if you started to personify your data and considered your customers touch points on a deeper level?

Our latest white paper does just that by introducing you to “Maggie,” a prospective car buyer, and walking you through her car-buying journey. You’ll gain insights into every digital touchpoint Maggie encounters—from her first exposure to a dealership’s brand online, right after filling her Amazon cart, to ultimately purchasing her new vehicle.

By the end of this white paper, dealers will have a clear roadmap for developing effective digital strategies through a Lifecycle Marketing approach, positioning themselves to connect with car buyers at each point of their buying journey.