SEM Service Add-On
Enhance your RV dealership’s online presence by partnering with PCG Digital. Our expert SEO, SEM, and Social Advertising services are designed to improve search visibility and drive qualified leads. Get the full hookup today!
STRATEGIES THAT GROW RV Dealerships
STRATEGIES THAT GROW RV BRANDS
Our comprehensive digital services are built on four key pillars that work together cohesively to meet and exceed your RV dealerships specific goals. Explore our list of services below and see how PCG can enhance your strategy
Dominate local search results
At PCG, SEO and Content creation go hand-in-hand. We develop customized strategies to reach your goals and optimize your website for localized Google Searches based around RV.
90% of all sales begin with a Google search, so your GMB has undeniable power. We begin to leverage this power by creating/claiming and then updating separate listings for your sales, service, and parts departments with their own hours so customers can find exactly when they’ll be open. We continue to optimize for maximum local search visibility, publish Google Posts to highlight specials and services, install top selling items in the products carousel, and more.
Our content specialists research competitive density to find the right topics people are searching for and will drive traffic to your website. They are trained in creative writing and keyword strategy. You’ll recognize our articles by their unique partnership style, as we have a special focus on educating our readers about your product or service through rich original content. Our custom content is specifically designed to answer real questions and improve your search engine rankings.
Display Your Brand Voice
We craft customized social media strategies to boost brand awareness and audience reach, targeting buyers throughout each stage of the RV-buying journey. Using advanced retargeting and innovative strategies, we ensure your RV dealership’s message reaches the right audience and builds loyalty.
PCG’s social team runs mobile-first Facebook and Instagram ads targeting custom and lookalike audiences that are most likely to convert. We create campaigns that promote your brand voice, monthly specials, incentives, and any special events and promotions. Our dynamic inventory advertising presents your inventory to customers in real time, so you never have to worry about advertising products you don’t currently have in stock.
Social media is a crowded, and you’ve got to cut through the noise. We design, program and deliver high-converting mobile ads guaranteed to catch the eye of consumers browsing both Facebook and Instagram. It’s time to stand out from the bland, boring, and generic content and make a statement strong enough to entice your audience to stop scrolling and click on your content.
In our Social Attribution Case Study, we set out to answer the most common questions we heard from dealers and we generated real results. After analyzing Facebook’s Attribution dashboard with a select group of dealers, we were able to quantify social media advertising back to sales. Using a 90-day click and visit/90-day impression window with an Even Credit Attribution Model, we are able to see below that Facebook drove top offline purchases and website visits. There were a total of 76 offline conversions from all sources. 26 of which were from Facebook, all while spending 60% less compared to Google Ads.
Precision Targeted Sales Opportunities
Precision Targeted Ads
PCG’s strategies for Google Ads and Microsoft Advertising are anything but cookie-cutter. Certified in GA4 and Google Ads, our SEM Specialists take the time to develop unique strategies for each of our RV dealers, catering to their unique budgets, goals and fluctuating inventory levels.
When it comes to search engine marketing, our method focuses on maximum ROI and high quality leads through precision targeting. Our paid search specialists are fluent in Google as well as Bing. We run pay-per-click campaigns with in-market targeting and audience retargeting through the search and display advertising networks. These are optimized for both desktop and mobile, and each individual campaign has its own conversion tracking and lead mapping.
With advanced bid management, you never need to worry about overspending your budget, and our dynamic inventory advertising allows us to effortlessly retarget customers with your current inventory in mind.
Paid search marketing yields a 50% better conversion rate than organic alone. It’s your opportunity to jump to the front of the line and meet your consumers at the beginning of their search.
Dive deep into every facet of your digital marketing strategy with PCG Digital’s expert team, and emerge with a refined, success-driven approach.
Customized automotive digital marketing that creates real sales opportunities.
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