Brian Larkin joined PCG as the Chief Revenue Officer in Feb of 2024. He came to PCG with a distinguished two-decade career in the Automotive Retail sector, he is renowned for his sales expertise which he began cultivating at the young age of 22 by selling cars in his hometown of Jacksonville, FL. Brian’s professional journey took a significant turn when he embraced an opportunity to join a startup company called Automotive Broadcasting Network (ABN) in 2007. There, he not only pioneered the sales of DealerTV to the first 100 dealers over the phone, but also propelled the sales division to impressive heights, amassing a client base exceeding 1,800 dealers.

The year 2020 marked a new chapter for ABN when it was acquired by Spectrio, yet Brian’s leadership continued to flourish as the Vice President of Sales, further expanding their clientele to over 2,300 dealers. His leadership style is naturally robust, marked by a preference for collaboration, and he is known for fostering an environment of trust and empowerment among his team.

Brian’s commitment to growth and learning saw him return to academia at age 37 to complete his undergraduate studies in Business. He then continued enriching his knowledge by completing his Master of Business Administration (MBA) from the University of Florida. Presently, he imparts wisdom as a Professor of Business and Leadership at St. Johns River State College.