Sarah Ciociola is the Paid Media Director at PCG Digital. Overseeing the agency’s Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers’ Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships’ digital marketing efforts, and working with a team that is dedicated to moving the industry forward.

Sarah is currently working with the PCG’s Paid and Social Media teams to create hand-in-hand Paid Media Strategies for the Automotive Industry using a Lifecycle Marketing approach, as well as speaking across the country to educate dealers about the power of generational marketing in Automotive.