PCG Digital x Automotive Standards Council
Follow these steps for websites provided by Ansira, FordDirect or Dealer.com
Let’s Get Started
Send an email to your website provider with the Measurement ID from the GA4 account that you created.
Below we’ve included an example email that you can copy to clipboard for convenience:
Hello [Provider Point-of-Contact],
Please send me the measurement ID for the GA4 account that you created for my website. Please add my email and the PCG Digital email as the Administrator. Please also add the following other people with view access: sem2@pcgcompanies.com, [include other emails here].
Thank you!
Once the events are firing, you must indicate which events are conversion events. Reference the ASC Specification for the events that are considered a conversion event.
Here are the conversion events from the specification:
Create the 30+ custom dimensions based on the ASC specification. The recommended dimensions are:
Having Trouble or Have Questions?
Contact our team and we’ll review your challenge to see if we can provide support
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