Our all-new Strategic Marketing Advisor Program gives you dedicated experts to train your team, align vendors, clarify insights, and turn your data into real growth.
Your marketing budget isn’t the problem. It rarely is.
What holds most dealerships back is simpler: a marketing manager who needs stronger direction, a director’s chair that’s sitting empty, or a growing list of high-impact initiatives that never quite get done. When any one of those gaps exists, your investment underperforms — no matter how much you’re spending.
The Strategic Marketing Advisor (SMA) Program meets you where you are. We work with dealerships at three levels:
Level One:
Training and developing your marketing manager.
Level Two:
Stepping in as your interim marketing director.
Level Three:
Executing the high-impact initiatives your team doesn’t have the bandwidth to tackle.
Everything we do is grounded in real dealership performance — not theory. We focus on accountability, clear strategy, and results you can measure. The goal is straightforward: make sure every dollar you’re spending on marketing is actually working.
Dealerships with a marketing manager in the role who needs hands-on training.
Long-term internal capability — not dependency.
Your marketing manager, with our guidance.
Strengthen Your Internal Marketing Leader
Dealerships with a marketing manager in the role who needs hands-on training, clearer strategic direction, and the tools to lead vendors and report confidently to ownership.
We develop your internal marketing leader so they can confidently:
This is structured coaching combined with strategic advisory support designed to build long-term internal capability — not dependency.
Your marketing manager — with our preparation and guidance.
Interim marketing leadership for when the role becomes vacant or is under-delivering.
Experienced leadership during periods of transition.
We do.
We Step In as Your Marketing Leadership
Dealerships that need someone in the seat now. Whether the role is vacant, in transition, or the current manager isn’t delivering, we step in and run marketing until the right long-term solution is in place
We assume the role of Interim Marketing Director, providing experienced leadership during periods of transition. In this role, we:
This is embedded leadership designed to stabilize performance, restore accountability, and drive measurable results.
We do.
This program is intentionally transitional. When a full-time marketing director is hired, we provide structured handoff support, including:
At that point, engagement can seamlessly shift into: Foundation (Level 1) Ensuring continuity, stability, and sustained performance.
Dealer groups with strong marketing leadership that are stretched too thin.
Deep analysis, structured execution & consistency.
Your leadership remains in place with our support.
We Assist with High-Impact Strategic Initiatives
Dealer groups with strong marketing leadership that are stretched too thin — too many rooftops, too many priorities, and not enough hours to get to the initiatives that would actually move the needle.
We plug into your existing team and take ownership of the projects that keep getting pushed. Deep analysis, structured execution, and consistent follow-through — without adding headcount or pulling your leadership off their priorities.
Your internal leadership remains in place.
We support through structured project leadership and strategic execution.
Dealerships are drowning in data but starving for insights. Without a unified strategy, your vendors operate in silos and your budget bleeds efficiency.
Agencies don’t talk to each other, creating fragmented customer journeys.
Inconsistent metrics make it impossible to answer ‘What’s actually working?’
Marketing managers are overwhelmed and lack high-level strategic support.
Without attribution clarity, budgets are allocated based on guesses, not data.
Comprehensive PCG Strategists
Consolidated Vendor Management
Monthly Performance Deep-Dives
Executive-Level Reporting
Reliable, and tested GA4 clean up
Gain senior PCG experts dedicated to your dealership. We sit between you and your vendors to ensure every dollar spent is aligned with your business goals.
Strategic Marketing Advising gives your dealership an independent marketing leader who oversees vendors, platforms, and performance — ensuring every marketing dollar is aligned, measured, and working.
We don’t replace your vendors. We make sure they’re accountable, coordinated, and driven by accurate data.
Your advisor connects leadership, sales operations, and digital partners to create a clear, unified marketing strategy.
Most dealerships don’t have an effort problem — they have a clarity problem.
Common challenges we solve:
Inaccurate or incomplete GA4 and conversion tracking
Vendors working in silos with conflicting metrics
Budget decisions based on assumptions, not data
Leadership lacking a clear source of truth
Strategic Marketing Advising replaces guesswork with confidence.
Initial Marketing Audit
A full inspection of your marketing ecosystem:
GA4 and conversion accuracy
Website, lead flow, and CRM routing
Vendor performance and messaging alignment
Ongoing Oversight
Strategic guidance to keep vendors aligned
Continuous GA4 monitoring and issue resolution
Participation in up to three vendor calls per month
Clear Reporting & Accountability
Validate vendor reporting
Track leads, conversions, cost efficiency, and ROI
Identify waste and improvement opportunities
Hold every partner accountable to defined KPIs
Clear visibility into what’s working
Accurate, trusted marketing data
Better vendor alignment and performance
Less wasted spend, stronger results
Executive-level oversight without a full-time hire
Your SMA and their team delivers:
A clear marketing roadmap built specifically for your dealership.
Taking a seat on vendor performance calls, holding marketing partners accountable to the strategy and KPIs.
A GA4-based analysis in plain language. No jargon, no fluff.
Your top 3–5 marketing priorities every month.
Deep review of performance, improvements, and upcoming opportunities.
When something breaks or needs immediate attention, you have a trusted expert who can jump in.
Close your marketing leadership gaps and make every dollar work harder. Book a strategy call to explore the SMA Program today.
Dealers spending $15K–$150K+ monthly on marketing
Multiple rooftop dealerships
Organizations with new marketing manager
Organizations with marketing manager position in transition
Marketers pursuing unbiased, vendor-neutral strategy
You get the truth. We have been in the agency business for close to 20 years, seeing all the trends but what matters is understanding the data, not padded reports.
Experts with deep experience in SEO, paid search, GA4, social, multichannel planning, and lifecycle marketing.
With 20 years of automotive experience, we understand inventory challenges, seasonality, co-op rules, OEM mandates, and dealership operations.
If you’re committed to growth, this is the strategic layer your dealership has been missing.
Book your free marketing strategy alignment call