services

Automotive Search Engine Marketing

Maximize your dealership’s reach and generate quality sales opportunities with our advanced search engine marketing strategies, crafted to increase visibility and drive conversions.

Boost Visibility and Drive Traffic with Strategic Local Search Advertising

Utilizing advanced SEM techniques, PCG crafts tailored ad campaigns that place your dealership at the top of search results, connecting you with in-market buyers ready to convert.

Google Network

Core Package

YouTube

Core Package

Microsoft Network

Add-On

Why Should Your Dealership Integrate
Search Engine Marketing into Your Strategy?

Why Should Your Dealership Integrate Search Engine Marketing into Your Strategy?

Reach the Right Buyers
at the Right Time

Target in-market car buyers with pinpoint accuracy through search ads, appearing when local shoppers actively look for vehicles like those on your lot.

Boost Your Dealership’s
Online Presence

Dominate search results and ensure your dealership stands out, driving more traffic to your website and increasing opportunities for conversions.

Measure and Optimize for Continuous Growth

Track your SEM performance with detailed analytics, allowing for constant optimization and ensuring the highest return on your advertising investment.

key solutions

Are you struggling to drive relevant & qualified traffic to your website?

We design customized SEM strategies, leveraging Google’s full campaign suite and advanced data integrations to attract qualified traffic and convert them into sales opportunities for your dealership.

Anything BUT a Cookie-Cutter Strategy

We create tailored strategies based on your dealership’s unique goals, ensuring your market interactions convert into foot traffic and sales opportunities.

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Results Powered By The Automotive Standards Council

As members of the ASC, we keep your Google Ads aligned with the latest ASC standards, ensuring search marketing success. Our team will take it up a notch by showing what is and isn’t firing.

We Offer Google’s Full Campaign Suite

We go beyond dynamic search campaigns, offering Google’s full campaign suite, including Vehicle Listing Ads, display campaigns, dynamic remarketing, and YouTube pre-roll.

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CDP Integration for Advanced Remarketing Strategies

We integrate with multiple CDPs to craft advanced, segmented remarketing strategies, driving higher engagement with targeted audiences.

What's Included in Our SEM Package?

Explore all features of our core package and add-ons.

Core Features

Account Management

Included

Microsoft Advertising

Add-On

case study

SEM Application Produces Impressive Outcomes for Ryan Honda of Minot

Impressive SEM Outcomes for Ryan Honda of Minot

Ryan Honda of Minot partnered with PCG Digital to overcome an inventory challenge by reallocating budgets and optimizing new vehicle ads. This strategy led to a significant increase in site traffic, with model-specific gains ranging from 48% to 2,500%. The dealership now holds the #1 spot in Impressions Share at 66%, outperforming nearby competitors.

Impression Share

90 Day | Nov ’23 – Jan, ’24

Impressions

90 Day | Nov ’23 – Jan, ’24

Clicks

90 Day | Nov ’23 – Jan, ’24

Certified Experts Driving Your Dealership’s Search Marketing

PCG Digital’s team is certified across key search programs, offering expert support. By partnering with us, you gain access to advanced strategies, with specialists who stay current on the latest trends.

Meet the Paid Media Team Lead:

Sarah Ciociola

Vice President of Media Planning and Account Strategy

Why Choose PCG

Not Just a Number... You're Our Priority

The difference lies in our customer service

At PCG Digital, you’re more than just a client—you’re our priority. We’re dedicated to exceptional service and see ourselves as true partners in your success. Our account managers go beyond advising; they are advocates who seamlessly integrate with your team, ensuring you always feel valued and supported.

5 yrs

avg. client tenure

150+

satisfied active clients

Ready to Discuss Your SEM Strategy?

Book Your SEM Strategy Call



Let's Improve Your SEM Strategy