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Social Service Add-On

TikTok Advertising

Capture the attention of tech-savvy buyers with TikTok Advertising, showcasing your brand and connecting with a new generation through dynamic and engaging content

With Over 1.05 Billion Active Users, Utilizing Automotive TikTok Advertising is a No-Brainer

PCG Digital is proud to offer TikTok Advertising. Be one of the first Dealer’s to take advantage of a Paid Strategy on the world’s fastest growing social platform.

Get Creative, See Results

60% of in-market TikTokers are influenced by dealers with an entertaining, yet informative social presence. Focusing on creativity will propel you to connect with potential customers in a meaningful way.

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The New Search Engine

Nearly 40% of Millennials and Gen Z use TikTok instead of Google for search queries, especially when looking for cars. They prefer short-form videos, making TikTok essential for engaging these younger buyers.

Omni-Channel Approach

An omni-channel approach integrates TikTok with other platforms, ensuring consistent messaging and engaging customers across multiple sources. The more touchpoints you hit, the better your chances of connecting with potential customers.

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by the numbers

Explosive Growth Means Room for Opportunity

TikTok significantly outperforms other video-based platforms in engagement rates, making it an extremely powerful tool for reaching audiences, and let’s not forget, those audiences are extensive

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Make an impact on the next generation of car buyers through their favorite platform

Create Potential for Long-Term Customers

TikTok attracts a highly ambitious demographic, with over 572 million users aged 18-24. Reaching these young potential buyers could establish them as life-cycle customers for your dealership.

572m

users

572m

users

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18-24

yrs of age

18-24

TikTok Ads at a glance

Key Features of TikTok Advertising for Automotive

Discover the advanced tools and options TikTok Advertising offers to elevate your dealership’s marketing strategy and reach a broader audience.

TikTok Automotive Inventory Ads will dynamically generate single image + video ads from your dealer clients’ product imagery that rotate every 4-6 videos. 

Automatically match your ads to relevant searches based on your real-time inventory, helping you capture more conversations with more potentially qualified shoppers

Dynamically showcase your inventory as an overlay to your top performing TikTok videos

Re-engage potential buyers who have visited your website or interacted with your ads, keeping your dealership top-of-mind as they continue their car-buying journey.

What's Included Every Month with PCG TikTok Advertising

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Consulting

Organic consulting with your PCG Digital Social Media Specialist

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Pixel Monitoring

TikTok Pixel monitoring to ensure TikTok events stay on your website

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Monthly Reporting

Monthly reporting and strategy discussions on the team’s advancements

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Dynamic Advertising

Dynamically showcase your inventory as an overlay to your top performing TikTok videos

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High & Mid Funnel Campaigns

Brand Awareness & Traffic campaign(s) execution that rotate every 14-days

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Dedicated Specialist

A dedicated Social Specialist to keep up with all platform advancements, ensuring your strategies are current & effective.

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Location Targeting

TikTok Ads allow you to tailor messages and offers to specific locations including regions and states you’re located in. 

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Recommended Budget

We want to ensure you get the most out of the service so we recommend a budget of $1,500. A $600/mo is required

trusted experts

A Certified TikTok Advertising Partner Agency

PCG Digital is a certified TikTok Advertising Partner that can help you get the most out of your TikTok ad spends. Being one of the forerunners in this space, our team is dedicated to finding you the most efficient way to reach your target audience.

Meet the Social Team Lead:

Sarah Ciociola

Paid Media Director

Let’s Get Started

Maximize Reach with TikTok Advertising

Ready to increase traffic and sales opportunities at your dealership? Partner with us to maximize the potential of your reach with TikTok. Our experts will craft a customized strategy tailored to your unique needs. 

TikTok Advertising

Social Package – Add-On

Monthly Management Fee

$550.00

+ $600/month minimum budget

eligibility

Is Your Dealership Eligible to Run TikTok Advertising?

01

Are you currently organically active on the TikTok platform and/or does your business have an active TikTok Business Profile?

02

Do you have an in-house content creator or Marketing Coordinator who currently does or can commit to capturing and creating 2-3 TikTok videos per week?

03

Are you willing to allocate new spend for the platform (minimum of $20/day) without pulling this spend from other social platforms you are currently advertising on?

04

Are you okay with DMA/State-wide targeting?

Eligibility Contact

Answered no to any of the questions above?

Please reach out to sarah.ciociola@pcgcompanies.com to learn how to ensure your dealership qualifies for TikTok Advertising with PCG Digital in the future.