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Automotive Industry Insights & Articles

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SEO

September 11, 2025

How Local Listings Boost Your Visibility in AI-Powered Search

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Website Optimization

Ready, Set, Track: Cleaning Up Website Tags for Smarter Digital Advertising

Before you launch digital advertising, your website tags must be cleaned up. Check out our latest...

Social Media Marketing

Vehicle Acquisition via Meta Advertising

Struggling with low inventory volume? Meta ads are helping auto dealerships not only sell vehicles, but...

Paid Search

Drive More Sales: RV Dealerships and Vehicle Listing Ads

Reach potential RV buyers by incorporating Google Ad's Vehicle Listing Ads into your paid search strategy!...
Front grille car lineup

Campaign Optimization

January 31, 2023

Why Use Google’s Vehicle Listing Ads

Google Vehicle Listing Ads show multiple vehicles in a single ad and allow your inventory to show directly in Google search results....
Electric Vehicle Car Charger

Automotive Industry Trends

January 30, 2023

Must-Have EV Content for Car Dealers

The future of automotive is electric. What type of EV content should you have on your dealership website? Find out with PCG Digital....
Tiktok App on Iphone

Automotive Industry Trends

January 30, 2023

Why Automotive Dealers Need to be on TikTok in 2023

Are you currently advertising on TikTok? If not, learn why now is the time to get your dealership on TikTok...
Google My Business logo

Commerce Strategies

June 30, 2022

Google Business Profile: Products vs Services

Services & Products are two Google Business Profile (formerly GMB) features that can help with optimization, improved CTR, & user engagement....
Side profile of car lineup showing front right passenger tire

Digital Retailing

May 27, 2022

What Are Vehicle Listing Ads?

Do you know what VLA’s are? Find out what the newest dynamic paid search strategy is and how your dealership can maximize its benefits!...
Laptop using keyboard to search

SEO

March 7, 2022

How to See if Google Changed Your Website’s Title Tags

A study found that Google rewrites title tags more than 50% of the time in organic search results. Here's why & how to check your title tags....
Ground view of car lineup in automotive show room

Content Writing

March 7, 2022

How To Choose Blog Topics For New and Used Auto Inventory

It's important to create content that benefits your dealership website. Learn how to choose blog topics that focus on new and used inventory....
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Analytics & Reporting

December 1, 2020

The Do’s and Don’ts of UTM Tags

UTM tags are a great way to glean more in depth campaign data within Google Analytics; however, it's vital that they are implemented correctly....
SEO specialist using google analytics

Analytics & Reporting

August 31, 2020

Why Is (not set) Appearing In My Google Analytics Behavior Report?

Have you seen (not set) in your Google Analytics report lately? Learn from our SEO Director, Michele, what (not set) means for your website....
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Recent Insights

Website

April 14, 2025

Have a Lead Problem? Fix Your Website First

Optimize your website to give your dealership the best opportunity for more leads. Learn...

Campaign Optimization

April 1, 2025

Tapping Into Your Spanish-Speaking Market with Google and Meta Ads

Learn how PCG effectively creates and uses Google and Meta Ads to target the...

Content Writing

November 19, 2024

Onsite SEO Opportunities You May Be Missing

Improve your dealership's website organic search performance with optimizations. Learn about the on-site SEO...

All Articles

Automotive Industry Trends

A Marketer’s Guide to Meta Conversions API

August 14, 2024

SEO

How Will SGE Impact SEO?

June 25, 2024

Lead Generation

Drive Your Meta Advertising Strategy Using Conversational Commerce

April 18, 2024

Inventory

Driving Success with Automotive Inventory Ads: PCG Digital’s Expertise in Microsoft Advertising

March 20, 2024

AI

Using Meta’s AI Tools To Simplify Ad Creation

January 31, 2024

Analytics & Reporting

Maximizing Impact & Balancing Challenges: Navigating the World of Google’s Performance Max Campaigns

January 24, 2024

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Blog additions

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