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Automotive Industry Insights & Articles

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Website

April 14, 2025

Have a Lead Problem? Fix Your Website First

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Campaign Optimization

Tapping Into Your Spanish-Speaking Market with Google and Meta Ads

Learn how PCG effectively creates and uses Google and Meta Ads to target the Spanish-speaking market...

Content Writing

Onsite SEO Opportunities You May Be Missing

Social Media Marketing

Reel Talk: Why You Need To Start Creating Meta Reels Ads

Creating Meta Reels Ads will benefit your dealership's marketing strategy. Learn more about short form, mobile...
Ground view of car lineup in automotive show room

Content Writing

March 7, 2022

How To Choose Blog Topics For New and Used Auto Inventory

It's important to create content that benefits your dealership website. Learn how to choose blog topics that focus on new and used inventory....
Alphabetic folder filing

Analytics & Reporting

December 1, 2020

The Do’s and Don’ts of UTM Tags

UTM tags are a great way to glean more in depth campaign data within Google Analytics; however, it's vital that they are implemented correctly....
SEO specialist using google analytics

Analytics & Reporting

August 31, 2020

Why Is (not set) Appearing In My Google Analytics Behavior Report?

Have you seen (not set) in your Google Analytics report lately? Learn from our SEO Director, Michele, what (not set) means for your website....
Digital chain hyperlink for proper content marketing

Content Writing

June 30, 2020

The Importance of Using Hyperlinks Within Your Digital Marketing Content

Learn why hyperlinks that link back to your website are so important with our PCG Content Specialists!...
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Google Business Profile

February 27, 2020

How to Respond to Questions on Google Business Profile

Here's what you need to know about the Google Business Profile question and answer feature, including how to reply to customer questions....
Robotic hand using keyboard

SEO

June 27, 2019

How to Unblock Robots.txt & Remove ‘noindex’ on WordPress

Can't get your WordPress website crawled or indexed in search? Might be 'noindex' or robots.txt, here's how to troubleshoot both issues. ...
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Recent Insights

Automotive Industry Trends

September 6, 2024

Meta Conversions API Best Practices

Improve your dealership's Meta Conversions API setup and learn how to monitor performance in...

Analytics & Reporting

September 3, 2024

Full Story Reporting Using Google Analytics

Get the most out of analytics reporting with GA4 Explore Reports. PCG Digital's SEO...
Female Car Shopper Searching for Cars on iPhone

Google Products

August 16, 2024

Google Automotive Vehicle Listing Ads (VLAs) – Feed Only vs Full PMax Assets

Discover how Performance Max campaigns impact Google’s Vehicle Listing Ads and whether using additional...

All Articles

Automotive Industry Trends

Five Strategies To Improve Operating Efficiency in 2024

January 6, 2024

Campaign Optimization

Why Use Google’s Vehicle Listing Ads

January 31, 2023

Automotive Industry Trends

Must-Have EV Content for Car Dealers

January 30, 2023

Automotive Industry Trends

Why Automotive Dealers Need to be on TikTok in 2023

January 30, 2023

Commerce Strategies

Google Business Profile: Products vs Services

June 30, 2022

Digital Retailing

What Are Vehicle Listing Ads?

May 27, 2022

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Blog additions

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