The PCG Blog

Automotive Industry Insights & Articles

Latest Release

Automotive Industry Trends

June 13, 2025

Navigating OEM Programs

Leveraging OEM co-op helps dealerships maximize their marketing strategies. Check out our guide to utilizing these programs!...

Written By:

Lisa Grande

SEO and AI: Is it One or The Other?

Keeping up with AI trends will ensure your organic strategies have the best chance for success!...

Website

Have a Lead Problem? Fix Your Website First

Optimize your website to give your dealership the best opportunity for more leads. Learn how our...

Campaign Optimization

Tapping Into Your Spanish-Speaking Market with Google and Meta Ads

Learn how PCG effectively creates and uses Google and Meta Ads to target the Spanish-speaking market...

Digital Retailing

May 27, 2022

What Are Vehicle Listing Ads?

Do you know what VLA’s are? Find out what the newest dynamic paid search strategy is and how your dealership can maximize its benefits!...

SEO

March 7, 2022

How to See if Google Changed Your Website’s Title Tags

A study found that Google rewrites title tags more than 50% of the time in organic search results. Here's why & how to check your title tags....

Team PCG

Content Writing

March 7, 2022

How To Choose Blog Topics For New and Used Auto Inventory

It's important to create content that benefits your dealership website. Learn how to choose blog topics that focus on new and used inventory....

Team PCG

Analytics & Reporting

December 1, 2020

The Do’s and Don’ts of UTM Tags

UTM tags are a great way to glean more in depth campaign data within Google Analytics; however, it's vital that they are implemented correctly....

Team PCG

Analytics & Reporting

August 31, 2020

Why Is (not set) Appearing In My Google Analytics Behavior Report?

Have you seen (not set) in your Google Analytics report lately? Learn from our SEO Director, Michele, what (not set) means for your website....

Michele Kowalski

Content Writing

June 30, 2020

The Importance of Using Hyperlinks Within Your Digital Marketing Content

Learn why hyperlinks that link back to your website are so important with our PCG Content Specialists!...

Team PCG

Google Business Profile

February 27, 2020

How to Respond to Questions on Google Business Profile

Here's what you need to know about the Google Business Profile question and answer feature, including how to reply to customer questions....

Team PCG

SEO

June 27, 2019

How to Unblock Robots.txt & Remove ‘noindex’ on WordPress

Can't get your WordPress website crawled or indexed in search? Might be 'noindex' or robots.txt, here's how to troubleshoot both issues. ...

Team PCG

Recent Insights

Brand Building

October 30, 2024

Spooktacular Fun Awaits: Using Meta Advertising to Promote Trunk or Treat Events

Strengthen community ties beyond sales by hosting events that build lasting relationships. Discover how...

Campaign Optimization

September 6, 2024

Maximize Your Lead Potential with Meta Advertising

PCG Digital's social advertising provides information on how you can maximize lead potential with...

Automotive Industry Trends

September 6, 2024

Meta Conversions API Best Practices

Improve your dealership's Meta Conversions API setup and learn how to monitor performance in...

All Articles

Using Meta’s AI Tools To Simplify Ad Creation

January 31, 2024

Analytics & Reporting

Maximizing Impact & Balancing Challenges: Navigating the World of Google’s Performance Max Campaigns

January 24, 2024

Automotive Industry Trends

Five Strategies To Improve Operating Efficiency in 2024

January 6, 2024

Campaign Optimization

Why Use Google’s Vehicle Listing Ads

January 31, 2023

Automotive Industry Trends

Must-Have EV Content for Car Dealers

January 30, 2023

Automotive Industry Trends

Why Automotive Dealers Need to be on TikTok in 2023

January 30, 2023

Blog additions

Have a topic you'd like to see us dive deeper on?

Reach out to our team, and we will review your inquiry to determine if it’s a relevant automotive marketing topic for our research!

Automotive Industry Insights & Articles

Latest Release

Navigating OEM Programs

SEO and AI: Is it One or The Other?

Have a Lead Problem? Fix Your Website First

Tapping Into Your Spanish-Speaking Market with Google and Meta Ads

What Are Vehicle Listing Ads?

How to See if Google Changed Your Website’s Title Tags

How To Choose Blog Topics For New and Used Auto Inventory

The Do’s and Don’ts of UTM Tags

Why Is (not set) Appearing In My Google Analytics Behavior Report?

The Importance of Using Hyperlinks Within Your Digital Marketing Content

How to Respond to Questions on Google Business Profile

How to Unblock Robots.txt & Remove ‘noindex’ on WordPress

Recent Insights

Spooktacular Fun Awaits: Using Meta Advertising to Promote Trunk or Treat Events

Maximize Your Lead Potential with Meta Advertising

Meta Conversions API Best Practices

All Articles

Using Meta’s AI Tools To Simplify Ad Creation

Maximizing Impact & Balancing Challenges: Navigating the World of Google’s Performance Max Campaigns

Five Strategies To Improve Operating Efficiency in 2024

Why Use Google’s Vehicle Listing Ads

Must-Have EV Content for Car Dealers

Why Automotive Dealers Need to be on TikTok in 2023

Have a topic you'd like to see us dive deeper on?

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