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How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

The Do’s and Don’ts of UTM Tags

If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts

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Glenn Pasch

The Key Differentiator for Dealership Success in 2021

2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Glenn-Pasch-Blog-Selling-Change-To-Management-Two-Men-Discussing

How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

digital-retailing-success-user-interface

Ten Steps To Digital Retailing Success

There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them

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Travel & Explore the world

The Key Differentiator for Dealership Success in 2021

2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed

Easy Facebook Business Page Optimizations

At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My

Glenn-Pasch-Blog-Selling-Change-To-Management-Two-Men-Discussing

How to Sell Change to Upper Management

Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate

The Do’s and Don’ts of UTM Tags

If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts

Content Writing Tips & Tricks

Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever

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More Blogs

Is Your Virtual Showroom Neglected?

It’s time to staff your virtual showroom with the same thought that goes into your physical one. The worldwide pandemic has exposed many issues with dealers’ online shopping experience that

Email Etiquette

Your Emails Are Bad

Something as basic as an email shouldn’t be hard to mess up, but it happens… a lot. I often find myself having to reread an email several times in an

Work From Home

8 Productivity Hacks For Working At Home

A blanket of snow obstructs the roads. Your company bars anyone from entering the new office until the movers mount the inspirational wall art. An unprecedented viral pandemic dismantles the

Mental Health

Mental Health Check In For Working At Home

Due to the circumstances surrounding the COVID-19 pandemic, working from home (WFH) has become the norm for many businesses and companies. Even though we are all working in the perceived

Social Ads

Are My Social Ads Working?

You look at your report and see numbers splashed across the page. Do these numbers look good? More importantly, are they indicators that your ads are working? The answer is

COVID-19 Marketing

Keep Calm & Quarantine On

As everyday life has come to an unexpected halt and self-quarantining has become the new normal, businesses around the country are scrambling to find ways to adjust. Auto dealers in

Content Marketing

Beyond the Blog

Blogs and articles immediately come to mind when thinking about content marketing. In truth, however, content takes on many different forms! Blogging is not going away anytime soon, but it

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