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How to Sell Change to Upper Management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
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Glenn Pasch
The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
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The Do’s and Don’ts of UTM Tags
December 1, 2020
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
Content Writing Tips & Tricks
November 3, 2020
What is SOV? And Do You Have Your Fair Share of it?
November 1, 2020
Marketing Hack: How to Rank for Old Content
October 28, 2020
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The Key Differentiator for Dealership Success in 2021
January 4, 2021
2020 brought many new experiences for consumers regarding their shopping behaviors from everything between groceries, restaurants, and prescriptions, to anything and everything on Amazon. One shopping experience that also changed
Easy Facebook Business Page Optimizations
December 22, 2020
At PCG Digital, the last two years have had a huge focus on optimizing Google My BusinessListings for Automotive. We found through extensive research and testing that optimized Google My
How to Sell Change to Upper Management
December 7, 2020
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than ever, innovate
Getting Ahead of 2020 Holiday Shopping Trends: Paid Search Edition
December 2, 2020
An Unprecendented Shopping Season “More than 70% of shoppers will purchase more things online this year based on the current online shopping trends.” As always, the holiday season causes havoc
The Do’s and Don’ts of UTM Tags
December 1, 2020
If you want to use UTM tags but you’ve only gotten as far as bookmarking Google’s Campaign URL Builder tool, then this blog is for you. Here’s some basic do’s and don’ts
What You Need To Know About Google’s New Passage Indexing Update
November 24, 2020
What is Google’s Passage Indexing Update? Back in October, Google announced the new Passage Indexing Update which is set to rollout in the beginning of 2021. This new ranking update
Content Writing Tips & Tricks
November 3, 2020
Lorem Ipsum Struggling to come up with a topic for your blog? Are you struggling to convert your plain text into HTML? Is the image on your page taking forever
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How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
PCG Drives More Than Just Car Dealer Success
August 31, 2020
How To Successfully Train New Hires Remotely
August 31, 2020
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
Further Reading
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How Will Businesses Adapt to a Blended Workforce
Each day, as leaders we all seem to be both focused on our day to day activities as well as walking into a fog of the uncertain. Employee safety, regulations
Is Your Virtual Showroom Neglected?
It’s time to staff your virtual showroom with the same thought that goes into your physical one. The worldwide pandemic has exposed many issues with dealers’ online shopping experience that
Your Emails Are Bad
Something as basic as an email shouldn’t be hard to mess up, but it happens… a lot. I often find myself having to reread an email several times in an
The Digital Retailing Pool: Some Auto Dealers Got Pushed In
There have been many articles, mine included, discussing the new reality for automotive dealers regarding Digital Retailing. COVID-19 has pushed those dealers who have been sitting on the side of
8 Productivity Hacks For Working At Home
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Due to the circumstances surrounding the COVID-19 pandemic, working from home (WFH) has become the norm for many businesses and companies. Even though we are all working in the perceived
Are My Social Ads Working?
You look at your report and see numbers splashed across the page. Do these numbers look good? More importantly, are they indicators that your ads are working? The answer is
If Business Can’t Go Back to Normal, What Do We Bring Forward With Us?
What happens on the other side of Covid-19? I have asked myself this question for my family, my business and my clients. While I cannot thank those who are working
Leading in Crisis, Real or Imagined: Your Team is Watching
Leaders are always confronting varying degrees of uncertainty, real or created in their own minds. When to scale, what the competition is doing, will this new idea work–all of these
Best Practices For Social Media During the COVID-19 Outbreak
While we are currently facing unfamiliar territory, we cannot remain in the mindset of being negative about the situation. We must accept it for it is: a new challenge. It’s
3 Reasons SEO is Essential During COVID-19
If you’ve let your SEO efforts go by the wayside during the craziness that is the COVID-19 pandemic, I get it, but know that you are missing out. Now is
Why Did it Take a Pandemic to Finally Push Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation
How to Manage Your Marketing Budget during COVID
The first reaction for how to save budget is to cut marketing. Is this a good idea? The quick answer is no. We know that the average buying cycle for
Keep Calm & Quarantine On
As everyday life has come to an unexpected halt and self-quarantining has become the new normal, businesses around the country are scrambling to find ways to adjust. Auto dealers in
Beyond the Blog
Blogs and articles immediately come to mind when thinking about content marketing. In truth, however, content takes on many different forms! Blogging is not going away anytime soon, but it
On Style
Glorious Fashion
3 Video Ideas for Social Media Advertising
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
What To Look For From A Digital Marketing Agency
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Yes, the Ads Are Following You: Three Ways to Target Your Google Display Ads
When you’re browsing the web, do you ever feel like you look something up one day, and then get hounded by ads for it for the week after? By now,
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