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Ten Steps To Digital Retailing Success
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
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Glenn Pasch
Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
What To Look For From A Digital Marketing Agency
August 11, 2020
Digital marketing is evolving daily. Millions of dollars are spent on advertising to get your company’s message in front of the right people at the right time. As an owner
Marketing Effectively Through A Crisis
July 28, 2020
Working with our clients through COVID-19 has been a great learning experience. Extreme changes forced upon individuals or businesses trigger fight or flight, causing extreme responses. Some companies quickly adapt,
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Google My Business: Products vs Services
June 30, 2020
How Does The Google May 2020 Core Update Affect Me?
May 29, 2020
3 Reasons SEO is Essential During COVID-19
March 31, 2020
How to Respond to Questions on Google My Business
February 27, 2020
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Why You Need Point of Sale Marketing in Digital Retailing
October 13, 2020
If you aren’t leveraging point of sale marketing in your digital retailing strategy, you should reconsider that decision. Recently I shared an article titled “10 Steps to Digital Retailing Success”
How To Drive Traffic to Google My Business Using Social Media Advertising
September 28, 2020
Are you leaving room in your budget for Fixed Ops? Dealers often allocate 100% of their marketing budget towards paid ads centric to their sales goals and leave little room
Ten Steps To Digital Retailing Success
September 11, 2020
There are ten areas dealers need to focus on for their DR makeover. All of them are equally important and need the proper attention or outside help to make them
PCG Drives More Than Just Car Dealer Success
August 31, 2020
Yes, the majority of clients that PCG partners with are from automotive–and we do love our dealers–but did you know that our team of digital marketing specialists can work their
How To Successfully Train New Hires Remotely
August 31, 2020
2020 is a weird year full of changes, adjustments and compromises; one of which includes finding a virtual way to onboard and train new employees. Since May, I’ve been trying
4 Brilliantly Simple Tips For Creating Impactful Call-To-Actions
August 31, 2020
According to a 2013 study auditing 200 small business websites, 70 percent failed to integrate clear CTAs, or calls to action, on their home pages. Current data may tell a
3 Video Ideas for Social Media Advertising
August 31, 2020
Video is a great way to engage with your audience on social media! Videos can be used for organic social media, paid social advertising or even pre-roll on Youtube. Yet,
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Your Dictionary To Universal Facebook Terms
July 31, 2020
Does My Meta Description Still Matter in 2020?
July 31, 2020
How To Optimize Your Digital Marketing Content
July 31, 2020
Did You Meet Your Sales Goals in May?
June 30, 2020
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3 Reasons SEO is Essential During COVID-19
If you’ve let your SEO efforts go by the wayside during the craziness that is the COVID-19 pandemic, I get it, but know that you are missing out. Now is
Why Did it Take a Pandemic to Finally Push Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation
How to Manage Your Marketing Budget during COVID
The first reaction for how to save budget is to cut marketing. Is this a good idea? The quick answer is no. We know that the average buying cycle for
Keep Calm & Quarantine On
As everyday life has come to an unexpected halt and self-quarantining has become the new normal, businesses around the country are scrambling to find ways to adjust. Auto dealers in
Beyond the Blog
Blogs and articles immediately come to mind when thinking about content marketing. In truth, however, content takes on many different forms! Blogging is not going away anytime soon, but it
Tips & Advice for Managing your Google My Business in a Covid-19 World
Before we begin, I just want to say, please stay safe and make sure that you are practicing social distancing wherever you go. Thank you! This past Saturday morning, March
How to Transition Your Team to Remote Work
Making the decision to move to a remote working environment takes a lot of planning. Having to make this decision quickly or having it thrust upon your company is even
What is the Role of a Marketing Manager?
This question came up at a recent training event for 20 newer marketing managers. Their experience ranged from just being hired to being in the position for multiple years. Even
Utilizing Content Calendars To Maximize Your Social Media Strategy
Have you sat down and looked at how many social platforms your business is currently on? There is Facebook, Instagram, LinkedIn, and Youtube, just to name a few. With a
The Art of Creating Reader-Friendly Content
The connection between content readability and SEO is constantly being overlooked and if you’re not exactly familiar with the two, it’s likely that you’re unaware of the fact that they
What Not to Do for Google Ads PPC Campaigns
Google Ads, the former AdWords, has many different options to confuse the inexperienced new user as well as the experienced marketer. How do you know what is going to be
How to Respond to Questions on Google My Business
Have you taken a look at your live Google My Business listing lately? Reviews and photos aren’t the only elements people can contribute to on your GMB listing–they can pose
Why Can’t You Just Answer My Question?
In the immortal words of Pink Floyd, “Is there anybody out there?” I‘ll take some artistic liberties and edit that to say, “Is there anybody who’s going to answer my
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between
Why Should You Treat Service Advisors Like Salespeople
While speaking with a friend about the business division they oversee, they mentioned their CEO, after many years, finally came to a conference to show support. Many on their team
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Glorious Fashion
Four Simple Ways to Practice Self Care During Quarantine
Back in March when PCG decided to allow our team to work from home, I thought “this will be a great week or two to catch up on work, knock
Better Customer Communication is More Relevant Now
As restrictions begin to ease and customers begin to return to visiting brick and mortar locations, we cannot forget the lessons we learned during COVID-19. It is important to remember
What does an “Appointment Culture” Mean Today in an Automotive Dealership
For years, in the automotive industry, setting an appointment with a customer and then having the customer show up was the key to success. The sales process began as soon
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