PCG Digital’s beginner’s guide to Google Analytics 4 (GA4) outlines essential steps for setting up your GA4 property, including creating custom events and definitions, managing data retention, and creating insightful reports. It highlights the importance of linking Google Search Console for enhanced SEO data and emphasizes the benefits of using custom audiences for geo-targeted marketing. Whether you’re an automotive dealership or a small business, GA4 provides key tools for tracking user behavior, optimizing performance, and improving localized SEO strategies for better business outcomes.