SEM Service Add-On
PCG Digital’s collaboration with Customer Data Platforms shines a light on Microsoft’s impact in car purchasing. As a result, we’re proud to offer microsoft advertising services for dealerships.
Microsoft Ads can provide marketers with lower cost per click, better conversion rates, and untapped opportunities with lower competition compared to other platforms.
Generate sales opportunities by targeting the search engines that your competitors are not. Gain a competitive edge by reaching untapped markets and attracting new customers.
With fewer advertisers on the platform, your ads have a better chance of standing out, leading to higher visibility, better click-through rates and lower cost-per-click.
Microsoft, with 34% global desktop market share, connects to 63 million searchers untouched by Google Ads, offering more value for your investment.
by the numbers
In early beta tests, Microsoft saw Automotive Ads as a strong addition to PPC ads. On average, advertisers saw:
A distinct demographic frequents Microsoft search engines: individuals aged 45-54 with incomes over $100,000. The ideal network for luxury car dealerships to advertise on.
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Microsoft ads at a glance
Discover the advanced tools and options Microsoft Advertising offers to elevate your dealership’s marketing strategy and reach a broader audience.
Microsoft Ads can import data directly from Google Ads, meaning our optimization strategies will have twice the benefit.
Automatically match your ads to relevant searches based on your real-time inventory, helping you capture more conversations with more potentially qualified shoppers
Showcase your dealership’s inventory directly in the search results, complete with images, pricing, and key details, making it easier for customers to find the perfect vehicle.
Re-engage potential buyers who have visited your website or interacted with your ads, keeping your dealership top-of-mind as they continue their car-buying journey.
Microsoft’s extensive network offers unparalleled access to a wide audience. Utilize their diverse platforms to effectively target and engage potential customers, enhancing your brand visibility and reach.
It’s not a matter of “Google vs. Microsoft” but “Google + Microsoft”. Utilizing both advertising platforms gives your dealership an edge over your competitors.
When using Microsoft, you’re simultaneously advertising across the three major Microsoft-owned search engines; Yahoo, Bing, and AOL.
Benefit from integration with the Microsoft ecosystem, including Windows, Xbox, and LinkedIn, offering unique cross-platform opportunities to reach your target audience
trusted experts
PCG Digital is a certified Microsoft Advertising Partner that can help you get the most out of your Microsoft ad spends. We have years of experience in this space and our team is dedicated to finding you the most efficient way to reach your target audience.
Vice President of Media Planning and Account Strategy
trusted experts
Ready to increase traffic and sales at your dealership? Partner with us to maximize the potential of Microsoft Advertising. Our experts will craft a customized strategy tailored to your unique needs. Contact us today to start reaching a broader audience.
Monthly Management Fee
+ $1,500/month minimum budget
Customized automotive digital marketing that creates real sales opportunities.
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