Hosted By:

Director of SEO Strategies and Educational Development

Sarah Ciociola

VP of Paid Media and Account Strategy

Denise Galiatsatos

President & COO

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Digital Marketing Mentoring

Gain the skills, strategies, and support you need to confidently lead your dealership’s digital marketing efforts

July

22

Recorded On:

July 22, 2025

Duration:

2hrs

Recorded Webinar

This event's livestream has ended

$100.00

per user

Get access to the webinar recording by registering below!

About This Webinar

Lifecycle Marketing

This 2-hour comprehensive mentorship course is designed for automotive digital marketing professionals looking to strengthen their lifecycle marketing strategy, improve vendor management, and maximize digital performance across their media mix. Attendees will gain practical insights from three experienced digital marketing experts while learning how to evaluate vendors, optimize platforms, and implement tactics that drive stronger visibility and long-term growth.

What to Expect:

  • 2 hours of comprehensive training
  • Key tactics in lifecycle marketing, vendor management, and platform optimization
  • Live guidance from 3 digital marketing experts
  • Exclusive access to PCG Digital resources for continued support and learning

Key Takeaways

  • First-Party Data Mastery: Leverage your own data to uncover hidden sales opportunities
  • Beyond the CRM: Stop relying on outdated attribution models and start measuring real marketing impact.
  • Comprehensive Marketing Insights: Track every touchpoint that influences a sale for smarter ad spend.
  • Maximizing Attribution Accuracy: Learn how to connect your digital efforts directly to dealership revenue.

Hosted By:

Director of SEO Strategies and Educational Development

Sarah Ciociola

VP of Paid Media and Account Strategy

Denise Galiatsatos

President & COO

Featured Guests:

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