Stop Leaving Co-Op on the Table is a practical discussion focused on how automotive dealerships, marketing leaders, and agency partners can better manage and maximize OEM co-op advertising funds. Hosted by PCG Digital with insights from COOPABLE and Orange Media Group, the webinar explores why dealerships frequently leave co-op dollars unclaimed, the operational challenges behind manual submissions, and how strategic oversight can transform co-op from an administrative burden into a true growth lever.

The conversation covers common causes of rejected claims, evolving co-op opportunities across newer marketing channels like OTT, CTV, and TikTok, the importance of proactive planning, and how outsourced co-op management can improve efficiency for dealership marketing teams and agencies alike. The speakers also discuss OEM guideline changes, creative pre-approval workflows, retrospective audits, and the value of treating co-op management as an ongoing strategic partnership rather than a last-minute reimbursement process.