SEM Specialist

Actively Hiring
$70,000
Remote Position
Full-Time
SEM Team

Position Description:

The Search Engine Marketing Specialist will be responsible for strategizing and executing advertising within Google Ads for their clients. The preferred candidate has proficient knowledge in Google Ads and Google Analytics as well as previous experience running Google Advertising within the Automotive vertical. The Search Engine Marketing Specialist should have an exceptional understanding of Google Analytics 4 and their integration capabilities into Google Ads, as well as previous experience handling multiple clients/projects simultaneously.

Position Responsibilities:

  • Create, manage, and optimize Google ads campaigns according to the client’s business goals
  • Manage up to 35 accounts daily to ensure successful performance
  • Daily account management, which includes but is not limited to budget pacing, performance optimization, campaign builds, and platform troubleshooting
  • Ongoing self-education within the Google platforms and Search Engine Marketing best practices
  • Regular client communication on strategy and performance with the Director and Account Managers
  • Team coordination and collaboration with different departments, including SEO, Social Media, and Content to develop new strategies for each client
  • Ongoing testing in accounts to advance PCG Digital’s Search Engine Marketing services for our clients

Position Requirements:

  • 3+ years of Search Engine Marketing experience for Automotive, specifically Google Ads – please do not apply if you do not have Automotive Google Ads experience
  • Strong background in Google Analytics 4
  • Strong customer service skills
  • 2+ years managing multiple client accounts and/or in an agency setting
  • Excellent analytical and writing skills
  • Team player and problem solver
  • Self-educator

Nice to Have:

  • Microsoft Advertising experience a plus

Company Benefits:

Health Insurance

Dental Insurance

Vision Insurance

Unlimited PTO Policy

7 Paid Holidays

Fully-Remote Positions

Inclusive Work Environment

Opportunity for Growth

Travel Opportunities

Optional Office Space

Competitive Salaries

Conference Speaking

Actively Hiring

Team:

SEM Team

Base Pay:

$70,000

Based on experience

Work Hours:

9:00am - 5:00pm EST

Where We're Located:

New Jersey

Important Requirements:

Team Director:

Sarah Ciociola

Vice President of Media Planning and Account Strategy