Social Media Specialist Application

Social Media Specialist

Actively Hiring

$45,000

Remote Position

Full-Time

Social Team

Position Description:

PCG Digital is looking for its next Paid Social Media Specialist to join their growing team. This person will be responsible for creating Paid Social Media advertising on the Meta platforms for their automotive clients. The preferred candidate has proficient knowledge in the Meta Business Suite as it relates to creating social media campaigns in Facebook Ads Manager, an understanding of Facebook and Google Analytics (Universal and Google Analytics 4) tracking capabilities, experience in automation platforms like Fluency, experience in digital marketing for automotive, and previous experience handling multiple clients/projects simultaneously.

Position Responsibilities:

Create, manage, and optimize social media campaigns according to clients’ business goals
Manage up to 45 accounts daily to ensure successful performance
Ongoing self-education with all social platforms and social advertising best practices
Regular client communication on strategy and performance with the Director and Account Managers
Launching campaigns and new accounts via Fluency
Team coordination and collaboration with different departments, including SEO, SEM, and Content, to develop new strategies for each client
Own performance of all accounts, with daily deep dives into Meta Business Suite and GA4 to ensure account/client success
Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets
Speak directly to clients on reporting and strategy calls monthly

Position Requirements:

3+ years of social media advertising for Automotive, specifically Facebook and Instagram
3+ years creating social media campaigns directly in Facebook Ads Manager
Strong customer service skills
3+ years managing multiple social media client accounts
Experience running paid social media campaigns within Automotive Tier 1 OEM programs
Excellent analytical and writing skills
Proficient in GA4
Proficient in Meta Business Suite
Team player and problem solver
Self-educator
*Do not apply to this role if you do not have direct experience running paid social media advertising for tier 3 automotive clients*

Nice to Have:

TikTok advertising experience
Experience in the ClickUp task management system
Experience in the Fluency Automation platform

Company Benefits:

Health Insurance

Dental Insurance

Vision Insurance

Unlimited PTO Policy

7 Paid Holidays

Fully-Remote Positions

Inclusive Work Environment

Opportunity for Growth

Travel Opportunities

Optional Office Space

Competitive Salaries

Conference Speaking

Actively Hiring