Cadillac of Birmingham approached PCG because they needed assistance optimizing not only their website, but their Google Business Profiles.
Inconsistent SEO across the site
There was a lack of optimized content across their Sales, Service, and Parts profiles.
We optimized each description, added 10 categories, and implemented UTM tags for the website & menu to help track google_my_business data
By optimizing the three Google Business Profiles, PCG Digital significantly increased Cadillac of Birmingham’s visibility in local search results. This led to an uptick in interactions, including phone calls, direction requests, and website visits, directly from the Google Business Profile listings.
Full website and SEO audit to identify areas for improvement.
Keyword mapping to align website content with search behaviors.
Technical SEO Enhancements
Each month we validate fixes for all Core Web Vital issues and Server Errors
Sitemap Submission & Optimization
Once we completed a large portion of the initial 30-60-90 Plan, we began submitting their domain’s sitemap to Google Search Console.
Keyword Research & Analysis
Ongoing Keyword Discovery
The above graphic shows year-over-year data, with a large increase in website traffic happening a month following PCG Digital and Cadillac of Birmingham’s partnership (PCG took on Cadillac of Birmingham as a client on December 1, 2023). The engaged sessions increased by 130% from last year to this year, showing how the site structure and overall user experience recently changed for the better.
Implemented a strategic interlinking approach to improve site navigation and distribute page authority throughout the website.
The content team & SEO created a content calendar focusing on optimized blog posts, custom pages, and vehicle trim comparisons.
We also enhanced content by adding searched keywords and phrases that were coming into the website often each month.
The above graphic shows year-over-year data, with a large increase in organic sessions and engaged sessions happening a month following PCG Digital and Cadillac of Birmingham’s partnership.
Through well researched and targeted SEO strategies, including the strategic use of geo-targeted keywords and the optimization of Google Business Profiles, Cadillac of Birmingham has significantly enhanced its visibility and appeal to the local market. These efforts have not only improved their online presence but also translated into tangible business results, solidifying their standing as a leading dealership in the Birmingham area, the state of Alabama, and beyond.
2640 Highway 70
Building 8, Suite 201-202
Brielle, NJ 08730
Phone: 732.450.8200