COURTNEY MATERANO

At PCG Companies, we pride ourselves in being transparent, honest, and certainly do not underestimate the value of quality client relationships. In particular, PCG Account Manager Courtney Materano has done an exceptional job directing strategic collaboration with an honest relationship-driven approach to achieve client success.

CHALLENGE

Change is inevitable, especially in the automotive marketing industry. Dealers are expected to keep up with these changes and are continuously having to reorganize their marketing strategies, investments, and expenses on top of running the hectic day-to-day operations within their dealership.

Unfortunately, these changes in the industry are leaving dealers in a vulnerable situation where they are constantly getting pitched on new marketing tools from vendors around the world. Dealers put their trust in these vendors, who have built very successful businesses preying on the ignorance of dealerships.

These undervalued relationships between “digital sharks” and dealers ultimately leave the dealer investing in products that are extremely unprofitable for their dealership. Vendor dishonestly and the failure to deliver marketing results has created a distrust in the automotive community, leaving dealers defeated.

STRATEGY

Dealers come to PCG Companies in search of not only an effective digital marketing strategy, but in search for guidance to help educate their dealership on how to leverage digital marketing trends and investments. Knowing the negative impact that digital sharks can have on a dealership, PCG Account Manager Courtney Materano has made it a personal priority to educate clients and serve as a consultant to help better all of the moving parts that go into running a successful dealership and reestablishing trust and confidence.

“I want clients to know that everything that we do here at PCG is in their best interest. Not only do they have me, they have a whole team of digital marketing experts who are committed to their brand.”

To ensure trustworthiness and marketing success the account management team follows the core pillars of PCG’s philosophy, including communication, teamwork, and accountability.

“No matter what the dealer comes to us with, if we aren’t providing immediate solutions, we are providing resources such as books, research papers, internal dealership training, CRM inspections and anything that will be valuable to them and their teams. To accomplish true success, it all really comes down to building a collaborative transparent relationship with both teams and parties involved” Courtney adds.

RESULTS

Courtney’s honest, relationship-driven account management approach, combined with PCG’s team expertise, allows more dealers to become educated and confident in their overall marketing strategies and investments.

In August 2018 we sold the most total units since December 2011 and most used since 2014.

PCG takes the time to know our business and develop a strategy based on our strengths. Courtney is very responsive and gives good advice. Our lead volume to our website has increased and the leads have been solid. Rather than rely on third-party leads, we want to attract and sell our own customers.

John ConnellyOwner, Acura Columbus

The Sisbarro Dealerships operate offer nine brands at five locations in two cities in southern New Mexico. That’s a lot of moving parts and we’ve worked with a number of digital agencies over the years with mixed to poor results. Since partnering with the PCG team, those pieces have come together for each individual rooftop as well as our stores as a group. From the team leader, Courtney, to the hardworking people doing our SEO, paid search and social, their collective efforts are awesome.

PCG takes the time to know our business and develop a strategy based on our strengths. Courtney is very responsive and gives good advice. Our lead volume to our website has increased and the leads have been solid. Rather than rely on third-party leads, we want to attract and sell our own customers.”

Rick NezzerMarketing Director, Sisbarro Dealerships