Meaghan wanted to test two methods to bring people to the dealership. She crafted two campaigns that focused on Facebook event responses and website traffic. For the event ad, she had the ad sets target custom audiences and look-alike audiences. The ad sets went to the same ad that allowed the audience to read about the event and indicate if they would be attending.
Meaghan found inspiration in the message behind the event. “As an avid dog-lover myself, I was truly inspired by Toyota World of Lakewood’s generosity to host a pet adoption at their dealership.”
She collaborated with her team to deliver high-quality marketing campaigns to maximize the dealership’s potential attendance. For her traffic ad, she worked with the SEO team to create a page dedicated to the trunk or treat pet adoption. Laura Bonawits, SEO specialist, and Sarah Ulaky, the content writer on the account, built a landing page providing important information regarding the Trunk or Treat. Additionally, the team coordinated with the graphics team to ensure that the graphics Meaghan was using for advertisements would sync with the ones on the landing page. Meaghan strategically utilized this page in her traffic ads that targeted custom and look-alike audiences.
Being a well-rounded employee came in handy