Fixed Ops Marketing

Many dealers’ main source of revenue is fixed operations, yet they often neglect to make an investment in marketing this department. PCG has created a specialized digital marketing strategy to grow the market share of your most profitable department and give you a competitive edge over other dealers in your area who are content with complacency.

Google optimization

  • Create/Claim GMB Listings for Service and Parts
  • Update GMB Sales Listing to Show Hours for All Departments
  • Optimize GMB Settings for Maximum Local Search Visibility
  • Publish Monthly Service Specials as Posts on GMB
  • Install Top Selling Items in the Products Carousel
  • Promote GMB Service Listing in Google Search and Maps

Social media advertising

  • Campaigns Based On Promotions, Specials, and Awareness
  • Custom Audiences
  • Campaigns Driving Traffic to your Google My Business Listing

Local Paid Search

  • Keyword Research & Copy Creation
  • Radius Targeted Advertising
  • Linking with GMB Account

Service-based Content

  • Optimize Current Service Content
  • Create Unique Service-Based Content
  • Utilize Relevant Service Keywords