Many dealers’ main source of revenue is fixed operations, yet they often neglect to make an investment in marketing this department. PCG has created a specialized digital marketing strategy to grow the market share of your most profitable department and give you a competitive edge over other dealers in your area who are content with complacency.
Google optimization
- Create/Claim GMB Listings for Service and Parts
- Update GMB Sales Listing to Show Hours for All Departments
- Optimize GMB Settings for Maximum Local Search Visibility
- Publish Monthly Service Specials as Posts on GMB
- Install Top Selling Items in the Products Carousel
- Promote GMB Service Listing in Google Search and Maps
Social media advertising
- Campaigns Based On Promotions, Specials, and Awareness
- Custom Audiences
- Campaigns Driving Traffic to your Google My Business Listing
Local Paid Search
- Keyword Research & Copy Creation
- Radius Targeted Advertising
- Linking with GMB Account
Service-based Content
- Optimize Current Service Content
- Create Unique Service-Based Content
- Utilize Relevant Service Keywords