Freshpet is a national pet food company whose top priority is to create natural, healthy, and fresh food for dogs and cats. Crafting recipes specifically designed for pets is their passion—and they wanted to share it with the world.
To gain traction with their largest markets, Freshpet needed to increase their online presence in ten major cities in the U.S. They enlisted PCG Digital Marketing to help them dominate Google search results. Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results.
Before Freshpet came to PCG, they only had one website (www.freshpet.com) appearing on page one of search results. PCG’s strategy included building highly targeted microsites that would appear on page one of search results for Freshpet’s desired keywords. These websites included:
- Freshpet.net: humanizes the brand by showcasing the Freshpet team
- Freshpet.org: highlights Freshpet’s involvement with different charities
- Freshpetfoodstores.com: helps customers locate Freshpet stores and products around the country
In just three months, Freshpet’s online visibility increased nearly 50% for their top ten targeted cities. Before teaming up with PCG, Freshpet owned an average of 14% of Google page one search results for their desired cities using the keyword phrase “Freshpet in [city].” Only three months later, they dominated an average of 56% of organic listings for the same keyword phrases.