Open Roads Complete RV approached PCG because they needed assistance optimizing not only their website, but their Google Business Profiles. Their website harbors both the Acworth and Jasper RV dealerships, so making sure to structure content specific to each will be important.
Inconsistent SEO across the site
There was a lack of optimized content across both the Acworth and Jasper Google Business Profiles
After approval, we optimized each description, added 10 categories to each, and implemented UTM tags for the website & menu to help track data
By optimizing the two Google Business Profiles, PCG Digital significantly increased Open Road RVs’ visibility in local search results. This led to an uptick in interactions, including phone calls, direction requests, and website visits, directly from the Google Business Profile listings.
Full website and SEO audit to identify areas for improvement.
Keyword mapping to align website content with search behaviors.
Technical SEO Enhancements
Each month we validate fixes for all Core Web Vital issues and Server Errors
Sitemap Submission & Optimization
Once we completed a large portion of the initial 30-60-90 Plan, we began submitting their domain’s sitemap to Google Search Console.
Keyword Research & Analysis
Ongoing Keyword Discovery
The above graphic shows month-over-month data, with a large increase in website traffic happening two months following PCG Digital and Open Roads Complete RV’s partnership (PCG took on Open Roads RV as a client on October 15, 2023). The engaged sessions increased by 46% month-over-month, showing how the site structure and overall user experience recently changed for the better.
Implemented a strategic interlinking approach to improve site navigation and distribute page authority throughout the website.
The content team & SEO created a content calendar focusing on optimized blog posts, custom pages, and vehicle trim comparisons.
We also enhanced content by adding searched keywords and phrases that were coming into the website often each month.
The above graphic shows month-over-month data, with a large increase in organic sessions and engaged sessions happening two months following PCG Digital and Open Roads Complete RV’s partnership.
Through well planned and executed SEO strategies, encompassing the careful deployment of geo-targeted keywords and thorough optimization of the website and Google Business Profiles, Open Roads Complete RV has boosted its local market visibility and attractiveness. These initiatives have not only augmented their digital footprint but also yielded substantial business outcomes, reinforcing their position as a premier dealership across the Acworth and Jasper areas, the state of Georgia, and beyond.
2640 Highway 70
Building 8, Suite 201-202
Brielle, NJ 08730
Phone: 732.450.8200