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MORTGAGES FOR CHAMPIONS

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53

Bounce rate improved
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149

Increase in leads
[/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#f3f4f5″ scene_position=”center” text_color=”dark” text_align=”left” top_padding=”50″ bottom_padding=”50″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_single_testimonial testimonial_style=”small_modern” color=”Extra-Color-3″ quote=”We had a seamless experience with fantastic customer service. I loved the site design and worked well with the PCG team.” name=”Megan Hopf” subtitle=”Assistant to Consumer Regional Manager at Mortgages for Champions”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”padding-3-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#0a0a0a” column_link_target=”_self” column_shadow=”none” column_border_radius=”none” top_margin=”30″ bottom_margin=”50″ width=”10/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]

CHALLENGE

Mortgages for Champions–a mortgage company that caters to “local heroes” like teachers, doctors, military personnel and more– wanted to give a modern refresh to their six-year-old website. The company looked to PCG to revamp the site’s appearance, improve the mobile experience, and enhance the overall user-friendliness.

STRATEGY

PCG committed to a complete website redesign, from desktop down to mobile. In just about five weeks, PCG improved the website with:

  • Modernized Design: The new design features images of the business’ targeted audience: firefighters, police, teachers, and more. This element helps create a sense of reliability and trust.
  • New Logo: This gives Mortgages for Champions of a sense of visual identity it was lacking. The simple design features patriotic elements, further lending to the idea of trust.
  • Conversion-Centered Layout: A simplified layout makes it easy for visitors to find the information they need and to take action.

RESULTS

In the month before the site’s redesign, the Bounce Rate was 70% and Average Visit Duration just 1:23. The month following the new website launch, the Bounce Rate was down to 53% and Average Visit Duration increased to 2:19.

In addition to improved website statistics, there was also a clear difference in conversion. In the three months following the new website launch, Mortgages for Champions saw an increase of 149 leads than the three months prior.

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