VETS-CARS

51

Increase in overall traffic

4

Pages per visit increase

21

Decrease in homepage bounce rate

There is no underestimating the importance of the new direction we are taking the program. Vets-Cars is so much more than a showroom process and a prospecting tool. We are now speaking in terms of value that most every dealer can understand and appreciate.

Chris WalshCreator and Managing Partner, The Vets-Cars Group

CHALLENGE

Vets-Cars came to PCG with a unique goal: to connect military personnel with car dealerships that offer exclusive programs those who have served in the armed forces.

Taking this vision, PCG created a multi-faceted strategy to get the Vets-Cars program in front of both military members and car dealerships.

STRATEGY

PCG’s first task was to redesign Vets-Cars’ website to reach more potential customers, increase visibility and strengthen branding to the military population and car dealerships.

The new website:

  • Is optimized for both national and local search phrases
  • Utilizes visitor data, providing insight into which geographic areas users are searching for military car incentives
  • Uses goal and event tracking to give a better understanding of how visitors are navigating on site
  • Is mobile responsive

Additionally, new website analytics provide dealers data showing local search results and website traffic as a result of their Vets-Cars membership.

RESULTS

Just one month after completion, Vets-Cars’ new website saw an increase in both year-over-year traffic and search results.

Vets-Cars can now be found on Page One for national search terms, including: military discount on cars, military discount cars and car dealerships with military discounts. Vets-Cars’ dealerships are also now on Page One for various local search phrases.

Vet Cars Website