It’s time to staff your virtual showroom with the same thought that goes into your physical one. The worldwide pandemic has exposed many issues with dealers’ online shopping experience that were previously allowed to hide in plain sight. Now is the time fully embrace the transition to digital retailing and take advantage of your biggest source of sales opportunities.

If you’re unsure where to begin, Glenn and I have developed a 60-day mentoring program designed to help dealers simplify their website, develop a clear brand promise, and create the marketing assets needed to drive consumers.

If you’re looking for insight from the best of the best dealers who have already made the move to a formless website, we’re bringing them all together at this year’s Digital Marketing Strategies Conference on July 12-14. We’ll be discussing in detail the steps dealers need to take in order to start serving consumers online instead of chasing them.

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