Blogs and articles immediately come to mind when thinking about content marketing. In truth, however, content takes on many different forms!
Blogging is not going away anytime soon, but it should not serve as your only tool. Try going beyond the blog and integrating the following methods in your content marketing strategy.
Case Studies & Testimonials
Earning the trust of prospective customers can be challenging, but case studies and testimonials remain a valuable tool in establishing confidence among buyers. Writing a case study not only demonstrates your ability to deliver on promised services or products, but also helps humanize your brand. Testimonials do the same and provide clients with a distinct voice in your content as well. Essentially, both tactics benefit your clients, so why not start using this strategy today?
Trying to share a lot of data or information? Instead of writing out one gigantic block of text, consider creating an infographic. Infographics organize and visualize information in a more compelling way than words alone, and present data in a format that’s clear and easy to understand.
Videos require a bigger investment of time and resources than written content, but they are a great way to reach consumers outside of your website. Videos are highly engaging, capture attention, and are shareable across multiple social media platforms and websites alike–not to mention mobile-friendly. As with all facets of marketing, it is important to create content intentionally, so have a plan or message behind your videos before diving in.
Podcasts have become increasingly popular in the last decade, and for good reason! This audio medium is easily accessible while on the go and can help reach broader audiences who may not have the time to read written content daily. From interviews and employee spotlights to the latest industry news, podcasts are great for building credibility and connecting further with potential clients.
The way we consume content is constantly evolving and, if you want your business to stay ahead of the curve, it is important to adapt accordingly. Consider incorporating some of the methods above into your original content marketing strategy to impact audiences outside of just your blog. You would be surprised by who you reach!