You might be asking yourself “Well…what is influencer marketing?” Influencer marketing is a strategy that involves a business partnering with an online influencer to help promote a business or product. Influencers are people who have created a following online, and their opinion is highly regarded by their followers. Influencer marketing is a great way to create buzz surrounding your business and genuine engagement on your social channels.

1.  Influencers are Trusted

Influencers do exactly what their name suggests they do: they influence. Using influencers as part of your marketing strategy is a great way to build brand awareness and trust. Their followers listen to their opinions and trust what they have to say. They are able to provide honest reviews and allow their followers to do more research on whatever it is you need to promote. This helps potential customers decide if your business or product is right for them.

2. Influencers are Creative

Influencers, for the most part, built their following thanks largely to being a fresh voice and creating great content. They have a variety of creative ideas and styles. They are able to take your brand and create something unique for their followers. This helps provide a unique insight into your demographic and gives your business ideas on how to market products moving forward. You are able to see how their creative ideas and blogs perform with their audiences based on analytics. This allows your business to see what works and what doesn’t work moving forward.

3. Influencers Help Grow Your Social Presence           

Influencers help show your business to potential customers who may be interested in following your social media accounts. They have a dedicated following that is interested in what they have to say and the brands they work with. This helps with your organic social media because it allows you to grow your social presence.

Influencers are great at promoting brand awareness and exposing your business or product to additional customers. It’s important to do research on influencers who will complement your brand and have an audience who will be receptive to your products. When done right, influencer marketing is a powerful tool in any digital marketer’s arsenal to increase exposure and demand for their product.

Marissa Karahuta

Marissa joined the team as a Jr. Social Media Specialist in 2019. When she's not at PCG, she's usually working on her photography, trying out new restaurants or hanging out with her pug.