Instagram TV, known as IGTV, is a great tool for businesses to engage with and inform their audiences. IGTV is an extension of your Instagram profile and is a great way to connect with audiences in a unique way.

Why Use Instagram TV? 

IGTV allows businesses to create longer videos on Instagram’s platform. A normal Instagram video post can be up to 1 minute long. IGTV’s are full screen videos that can be up to 1 hour long.

With users always looking for new ways to be entertained, IGTV allows you to showcase your business more in-depth.When creating IGTV’s, make sure you are creating original content with high quality video and sound. A great way to promote your IGTV’s with your audience is to utilize the Feed Preview option, which posts a shortened version of the video on your Instagram feed. A high quality thumbnail will give the Instagram Feed Preview “thumb stopping” power and help with engagement.

IGTV

How To Be Creative

Creative is key for utilizing Instagram TV. Work on developing creative video strategies to help combat the abundance of content on Instagram. Consider showcasing new product shipments that have arrived at your store or fun DIY projects for your audience to recreate at home. If you’re a car dealership, consider posting walk-around videos of your dealership or service department How To videos.

Thinking outside the box and coming up with engaging content that is either informative or fun is a great way to engage your audience. Whether you’re an Instagram pro or just starting out, IGTV is a great way to reach your current audience and attract new customers to engage with your business.

If you need assistance with your Instagram or the best ways to use Instagram TV for your business, feel free to contact PCG to learn more.

 

Marissa Karahuta

Marissa joined the team as a Jr. Social Media Specialist in 2019. When she's not at PCG, she's usually working on her photography, trying out new restaurants or hanging out with her pug.

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