The choice between doing SEO in-house or hiring a digital marketing agency doesn’t have to be an either/or. In fact, there are several advantages to practicing search engine optimization as a partnership. After all, two heads are better than one. If that platitude alone isn’t enough to convince the decision makers at your company to add an agency to the marketing mix, here’s three practical reasons why your business can benefit.
MORE MANPOWER
Have you ever looked at your ever growing to-do list or daily calendar and wished you had more support? Sure, you could hire another person, spend time on the candidate search, and then spend time training them.
Or you can hire an agency, which is already staffed with experienced and knowledgeable individuals specializing in a variety of marketing verticals. Whether you need more help with graphic creation, content writing, or scaling your digital efforts in general, an agency is an excellent way to fill in any in-house gaps.
MORE RESOURCES
If your in-house SEO team is not working with an unlimited budget, it’s possible that some resources are just out of reach. Agencies on the other hand, often have tools for enhanced or automated reporting, keyword research and tracking, business listing management, etc.
So, if you’re tired of working within the confines of free versions and limited features, partner with a digital marketing agency to take full advantage of not just their personnel, but their technology as well.
MORE KNOWLEDGE
No one knows your company better than you do, but when you partner with a digital marketing agency you gain a dedicated team of digital marketing specialists, all of whom bring their own experiences and insights to the table. The expertise of both parties can lead to great things
Additionally, your agency partners can be an objective sounding board, an advocate for your efforts with other partners, and a new avenue for self-education. IAnd if you choose to work with an agency that specializes in your industry, you may also be able to take advantage of their relationships and connections to related vendors and businesses.
If you’re ready to elevate your in-house SEO, contact us to learn more about partnering with PCG Digital.
Jamie Paton
