RV dealers using out-of-the-box website solutions are often lacking in custom content. This is content that can not only help set you apart from competitors but also help you appear in organic search results for your dealership’s key products and services.
Inventory pages and standard department pages for service, parts, and financing alone are not enough to cut it in the competitive online landscape. If improving your SEO efforts is a goal of yours, then creating value-added content for your website is one way to do just that.
Four Content Categories That Are Most Likely Lacking
RV Model Research
SRPs and VDPs with images and specs are obviously essential for RV dealers looking to move inventory, but information for shoppers who are in the beginning stages of the buyer’s journey can be valuable too. Why wouldn’t you want to engage with shoppers who are in the research phase?
Use your expertise to help guide potential customers, some of which may be new to the RV world, by creating content around:
- Brands You Carry
- RV Types and their Advantages
–Fifth Wheels, Travel Trailers, Toy Haulers, Class A, Class B, Class C, etc - Customization Options
- Sales FAQs
Used RV Information
Content wise, your used RV sales could probably use a little bit of TLC too. As with new RV models, SRPs and VDPs with images, specs, and all the other bells and whistles are great but for some shoppers buying used can come with even more uncertainty. For that reason, it’s even more vital to give them the information necessary to feel otherwise.
Here’s some content topics to consider, many of which apply to new RV sales as well:
- Warranties
- Hazard Protection
- What to Ask When Buying a Used RV
- Best Used RVs for [Insert Audience Segment Here]
- Test Driving Tips
RV Maintenance & Repair Services
Does your website have dedicated pages for each of the most popular maintenance and repair services that your service center performs? If not, it should! Likewise, content pertaining to the most requested or purchased RV parts and accessories is also recommended.
The best topics are going to come from actually speaking with your own service team, but in the meantime, here’s some ideas to get you started:
- Oil Change
- Brake Repair / Maintenance
- New Tires / Tire Service
- Roof Repairs
- Appliance Installation
- Hitch and Brake System Installation
- Propane Fills
- Winterization
- State Inspection
RV Owner Resources
Creating content for current RV owners is an excellent way to further establish your expertise in the industry while also continuing to engage customers after they’ve driven off your lot. While doing so, don’t be afraid to get creative. Content doesn’t have to be limited to just text on a page. Make videos, guides, maps, etc.
There’s so many ways to approach this topic, but here’s a few ideas to get those gears turning:
- How-Tos
- Towing Tips
- Trip Ideas
– National Parks, Notable Attractions, Scenic and Historical Roadways - Sell / Consign Your RV
- RV Shows and Events
Looking for even more ways to improve your RV dealership’s online presence? Check out PCG Digital’s full scope of RV marketing services and free downloadable resources!
Jamie Paton
