PCG Digital and Vistadash have recently partnered together to provide our RV clients with all of their website tagging needs. By tagging an RV Dealers website correctly, digital advertisers, like PCG Digital, are able to more accurately optimize and measure their digital advertising efforts.

As PCG Digital entered the RV space, we quickly found that common website providers for RV Dealers were not tagging websites properly (or at all). When I say tagging, I mean adding small snippets of code to the backend of a website to measure specific buttons and actions. So, when RV clients came to us without their website being tagged, we were unable to fully measure the results of our digital advertising or optimize our digital advertising for specific results. Having a website properly tagged is now more important than ever, especially with the upcoming Google Analytics 4 release.

"RV dealers can easily and quickly get a clear view of their campaign success rate and adjust accordingly" - Kristen Chiarello, VP of Operations at Vistadash

Below you can see how much more we can measure when Vistadash properly tags and configures Google Analytics Goals:

Tagging and Goal Configuration With Vistadash:

Tagging and Goal Configuration With Vistadash:

Tagging Only Done By Web Provider:

Google Analytics Tagging from Web Provider

It’s evident from a quick glance that the tagging of a website is important. RV Dealers simply cannot get the most out of their digital marketing without this essential piece, and it’s important that this is done as soon as possible.

PCG Digital’s partnership with Vistadash is a monthly partnership, meaning Vistadash not only tags your website and configures your Google Analytics goals properly, but they maintain and monitor these efforts monthly so you never have to worry.

If you are interested in learning more about this partnership, send me an email at sarah.ciociola@pcgcompanies.com.

Sarah Ciociola
Sarah Ciociola
Sarah is the Paid Media Director and the Audit Coordinator. What she loves most about her job is the creativity and collaboration that goes into her work every day. When Sarah isn’t working you can find her at the beach, trying out new restaurants, spending time with her friends and family, or going to find the best iced-coffee she can get her hands on.
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