If your job entails website maintenance — or you run your own blog or website, then the word “traffic” probably crosses your mind quite frequently. In fact, it’s common for most users to check their viewers multiple times a day, as traffic is the number one objective for anyone who runs a website and one of the primary ways in which your business can succeed.
Unfortunately, traffic doesn’t just appear out of nowhere — it needs to be worked for, and sometimes paid for (Pay Per Click). But on the bright side, anybody can grow a strong online presence through organic search traffic if they understand exactly what it is and what type of content/SEO is required to achieve it.
So what is organic search traffic?
Easy! It’s the traffic that comes to your website when someone types a query into an unpaid search engine such as Google, Yahoo, AOL, Bing, DuckDuckGo, etc, and selects on that organic listing in the long list of search results.
Once a user lands on your website from the search engine results page (SERP), then you are receiving organic search traffic. Sounds pretty straightforward, right? Well, as you probably know, most users rarely go past the first or second page on their search engine, which makes earning and maintaining a top spot in the search results so vital. Think about it as owning an ice cream parlor in the heat of the summer on a busy street near the shore — customers and business are essentially guaranteed given the proximity and convenience of the location. The same applies to your organic search traffic, as you WILL receive an abundance of daily viewers if your website appears towards the top of a SERP.
Search ranking is incredibly competitive, however, so it’s never easy to claim a top spot in organic search. So, how can you improve your website’s chances of appearing in the SERP? CONTENT!
How Unique Content Can Improve Organic Search Traffic:
There are a variety of ways in which you can improve your website’s organic search traffic but no single one is as crucial as content creation. Writing unique and high-quality content that provides readers with the information they were looking for is one of the best ways for your dealership or other business to be found in the SERP, and when a reader is satisfied with the content, it increases the likelihood of them sharing it online or revisiting it more than once.
But what makes content unique?
Well, content that features trending keywords, questions and answers; and geo targets from your area within its page title, headlines, and body text is a great start, as these are all key contributors when it comes to search engine algorithms.
Additionally, much like other businesses, content creation is a staple in an auto dealers’ recipe for success, and when creating content, strong title tags and meta descriptions are important for viewers to decide whether or not your content is worth visiting or not. People read descriptions as a preview of your page, and for this reason, you will need to provide a clear proposition about what they’ll gain by visiting your page and reading your content. One way to improve the chances of someone visiting your dealership’s website is to utilize words that inspire action such as “learn more,” “find out,” “test drive”, “contact us”, and so on.
With that being said, it’s time to use some of those call-to-action words that were just mentioned, so if you would like to learn more about how content can help grow your organic search traffic, please feel free to contact us here at PCG Digital today!